News & Analysis as of September 8, 2025

Deceptive Intent

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Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

IMS Legal Strategies on 8/28/2025

This article provides an overview of materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements for materiality under different...more

Let’s Just Be Friends: When “-Friendly” is More Than Mere Puffery

ArentFox Schiff on 6/19/2024

“Kid-friendly.” “Reef-friendly.” “Earth-friendly.” “Pet-friendly.” There’s no shortage of products that are marketed as being “-friendly.” There’s also no shortage of litigation that accuses products of not being as...more

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Federal Trade Commission (FTC) › Lanham Act › Deceptive Intent

Best Practices for Materiality Surveys in False or Deceptive Advertising Cases

Let’s Just Be Friends: When “-Friendly” is More Than Mere Puffery

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