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Federal Trade Commission (FTC) Risk Assessment Advertising

Fox Rothschild LLP

Biometrics in Advertising: Consent Is Not Enough

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When using biometrics in advertising, consent is not enough. IAB Canada, a trade association for Canada’s interactive marketing and advertising industry, recently issued policy paper on using biometrics in digital...more

Fenwick & West LLP

Top 10 Best Practices for Ethical and Transparent AI Product Advertising

Fenwick & West LLP on

1. Don’t exaggerate your AI product’s abilities. The FTC has recently warned businesses that false or deceptive claims about the capabilities of AI products can subject companies to liability, as it would for any deceptive...more

Hudson Cook, LLP

FTC Declutters COPPA FAQs

Hudson Cook, LLP on

On July 22, 2020, the Federal Trade Commission ("FTC") issued revised FAQs regarding the Children's Online Privacy Protection Act and the FTC Rule issued thereunder (together "COPPA"). The COPPA FAQs provide practical...more

Hudson Cook, LLP

FTC's Rules of the Road for Advertising: A 5-Point Inspection

Hudson Cook, LLP on

On April 15, 2019, the Federal Trade Commission and the Office of the Georgia Attorney General presented "Green Lights and Red Flags: FTC Rules of the Road for Business." The program addressed a variety of issues, including...more

Neal, Gerber & Eisenberg LLP

Client Alert: FTC and FDA Team Up to Send Warning Letters About Social Media Influencer Posts

Recently, the Federal Trade Commission (“FTC”) and the U.S. Food & Drug Administration (“FDA”) issued joint warning letters to four sellers of e-liquids, the nicotine “juice” used in vaping regarding their use of social media...more

Perkins Coie

Top 10 Litigation Risks and Trends for Retailers

Perkins Coie on

With the 2016 holiday shopping season in full swing, the risk of litigation heightens for retailers. We created our own version of a “holiday list” to identify the top-10 risk areas where retailers may be vulnerable to claims...more

McAfee & Taft

Gavel to Gavel: Ambiguity poses risks

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As a business owner, you’ve probably put together a team of skilled individuals to help effectively market your products and services by developing memorable and informative product labels, advertisements, and marketing...more

BakerHostetler

BakerHostetler Partner Alan Friel Talks Big Data and Data Collection

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Alan Friel, Partner with BakerHostetler's Privacy and Data Protection team, talks about compliance programs for companies, consumer data collection, misrepresentation, and data security deficiencies....more

K&L Gates LLP

Social Media: 10 Fundamental Questions All Businesses Should Consider About Their Online Presence

K&L Gates LLP on

Twenty years ago, the social media world we now live in was the stuff of science fiction. Today, social media is a critical business tool creating unprecedented opportunities for direct consumer interaction, brand awareness,...more

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