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Film Industry › Marketing

Dorsey & Whitney LLP

Spotlight or Lawsuit? Strategic Brand Use in Film and Media

Dorsey & Whitney LLP on

When The White Lotus returned to HBO for its third season, it came with the usual dose of dramatic tension, along with one unexpected intellectual property wrinkle. [WARNING – Potential Plot Spoiler Ahead!] In a particularly...more

Arnall Golden Gregory LLP

Controlling the Spotlight: Promotional Clauses in Performance Contracts

Arnall Golden Gregory LLP on

The relationship between a talent, on one hand, and a studio, concert promoter, or venue, on the other, almost always extends beyond performance and payment. One instance where this plays out is the promotion of a performance...more

Sheppard Mullin Richter & Hampton LLP

China Court Ruled Infringement for Ambush Marketing in Film Industry

Sheppard Mullin Richter & Hampton LLP on

The term “Ambush Marketing” originally came from inappropriate sport advertisement in western countries. It involves a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a...more

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