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Firm Leadership Business of Law

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
IR Global

From Pressure to Presence: What Happens When Leaders Stop Demanding

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What if the biggest leadership breakthrough wasn’t in getting louder—but in getting clearer? In the world of law firm leadership, power often masquerades as pressure. High expectations are seen as synonymous with...more

JD Supra Perspectives

Thought Leadership in the Age of AI: What Corporate Counsel Actually Want

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Calling all corporate counsel: what do you want from law firm thought leadership? Take our survey....more

JD Supra Perspectives

Beyond the Rainmaker: Habits That Develop Business Also Build Careers

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When things inevitably shift, the lawyers with strong reputations and broad relationships are the ones who land on their feet....more

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Why Client Experience Is the Most Strategic Growth Opportunity for Law Firms Today

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Why leading firms are making client experience a strategic priority—and how it fuels relationships and revenue....more

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Hunting in Packs: Why Law Firms Must Align Around Client Needs, Not Internal Structures

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The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more

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11 Hurdles Facing Corporate Law Firms in 2025

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John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more

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How I Transitioned My $6M Practice to Younger Partners

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In his final two years of practice, attorney David Wood spent hundreds of hours migrating his $6 million book of business to younger partners. Here he explains how...more

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[Checklist] Key Questions for Successful Technology Implementation

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This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by...more

Furia Rubel Communications, Inc.

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

JD Supra Perspectives

The Legal CMBDO: Bridging the Marketing/Business Development Divide

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The CMBDO title may be a mouthful, but it parallels a broader shift in the business world to Chief Revenue Officers and Chief Growth Officers who are responsible for both Marketing and Sales....more

JD Supra Perspectives

Why This "Non-Lawyer" Stands with the ABA

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Seasoned marketing and BD executive Jasmine Trillos-Decarie with a perspective on the critical importance of supporting the ABA today. Spoiler alert: rule of law matters....more

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How to Maximize ROI on Law Firm Marketing and BD Activities

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Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more

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Mastering Integration: A Strategic Approach to Lateral Partner Success

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While recruiting top talent is a significant investment, integration remains the determining factor in whether a lateral hire ultimately succeeds. Lana J. Manganiello explains....more

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Collaboration Cannot Be Mandated, But It Can Be Orchestrated

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The latest in Clinton Gary's 10-part series exploring the CREDO 10 principles of collaborative growth for law firm leaders....more

Stefanie Marrone Consulting

Will Law Firm Marketing Change Under the Trump Administration?

While law firm marketing isn’t directly dictated by who’s in the White House, economic policies, regulatory shifts and changes in corporate priorities can all influence how law firms position themselves....more

JD Supra Perspectives

Collaborative Growth is Defined and Deliberate in Law Firms

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The latest in Clinton Gary's 10-part series exploring the CREDO 10 principles of collaborative growth for law firm leaders....more

JD Supra Perspectives

The Six Stages of AI Transformation in Law Firms

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There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more

Passle

CMO Series Digital Masterclass LIVE: Sophie Bowkett of Bird & Bird on Building Infrastructure at Scale and a Bold Market Presence

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This week's special episode of the CMO Series Digital Masterclass was recorded live in London where Charles Cousins sat down with Sophie Bowkett, CMO at Bird & Bird, for an insightful conversation about the firm's remarkable...more

JD Supra Perspectives

Unlock the Potential of Your Marketing Team: A Guide for Lawyers

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Lawyers, if you want to build your practice effectively and efficiently, you must tap into the full potential of your marketing team....more

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3 Ways AI Will Transform Legal Marketing & Business Development

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The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

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Strategies for Controlling and Reducing Outside Legal Fees

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As we head into 2025, organizations may need to take proactive steps to control legal spending without compromising on quality. Julie Savarino explains....more

The Market Leaders Podcast

Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard

In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more

The Market Leaders Podcast

Market Leaders Podcast Episode 96: “Cultivating Client Trust: The Intersection of Law, Sales, and Business Development” with Guest...

In this episode of the Market Leaders Podcast, host David Ackert interviews Sian Story, General Counsel at Vendavo, about her unique career journey. Sian shares how she started in tax law in the UK and eventually moved to...more

The Market Leaders Podcast

Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen

In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

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Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

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