News & Analysis as of

Firm Leadership › Content Strategy › Business Development

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
JD Supra Perspectives

What General Counsel DON'T Want From Your Firm's Thought Leadership

JD Supra Perspectives on

LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

JD Supra Perspectives

When the Economy Slows, Act With Intention

JD Supra Perspectives on

When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more

JD Supra Perspectives

How to Use Your Analytics to Guide Smart Content Strategy: Lessons from Rich Meneghello at Fisher Phillips

JD Supra Perspectives on

"You want to write about what people are reading." Paul Ryplewski recaps a recent webinar conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips. ...more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

JD Supra Perspectives on

Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

JD Supra Perspectives

Use Your Portable Data to Support Marketing & BD Growth

JD Supra Perspectives on

You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more

Copo Strategies + Law Firm Editorial Service

Consider angles when mapping out your thought leadership strategy, not just topics

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more

Copo Strategies + Law Firm Editorial Service

Here are 4 under-the-radar sources of thought leadership inspiration at conferences

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more

Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Copo Strategies + Law Firm Editorial Service on

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

JD Supra Perspectives

5 Ways to Use Data to Support Your Firm’s Content Marketing Efforts

JD Supra Perspectives on

In recap of a recent webinar with Katie Hollar Barnard and Lauren Michaud Knotts, Paul Ryplewski explores how marketers and content strategists can leverage analytics and reader data to improve content....more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

JD Supra Perspectives on

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

Firesign | Enlightened Legal Marketing

Three Ways Law Firm Brands Burn Out

Firesign | Enlightened Legal Marketing on

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more

Legal Internet Solutions Inc.

The Client Experience Disconnect: Where Law Firms Think They Excel vs. What Clients Actually Want

Legal Internet Solutions Inc. on

Marketing and BD teams sit at the intersection of client expectations and firm delivery – and the stakes have never been higher. According to BTI Consulting’s 2024 Client Service A-Team Report, only 35% of corporate counsel...more

Passle

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

International Lawyers Network

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

JD Supra Perspectives

The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

JD Supra Perspectives on

Rebecca Hnatowski shares content marketing insights and takeaways for lawyers from the recent Edelman-LinkedIn Thought Leadership Impact Report....more

Good2bSocial

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

Good2bSocial on

After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

Furia Rubel Communications, Inc.

The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon

Furia Rubel Communications, Inc. on

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more

International Lawyers Network

Supercharge Your Networking with Social Media: A Lawyer’s Guide

International Lawyers Network on

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

Passle

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

Passle on

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Chad Shear, Partner at Cooley

Hsu Untied (by Richard Hsu) on

An interview with Chad Shear, Partner at Cooley by Richard Hsu...more

Passle

Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast

Passle on

In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible...more

Passle

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Omnizant

Understanding (and Watching) Your Competition

Omnizant on

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Passle

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

Passle on

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

122 Results
 / 
View per page
Page: of 5
Next »

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide