Firm Leadership, Content Strategy, Law Practice Management

Consider angles when mapping out your thought leadership strategy, not just topics

Copo Strategies + Law Firm Editorial Service on 5/15/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more

Here are 4 under-the-radar sources of thought leadership inspiration at conferences

Copo Strategies + Law Firm Editorial Service on 4/30/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through four under-the-radar sources of thought leadership inspiration at conferences. + Learn more about Wayne Pollock:...more

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Copo Strategies + Law Firm Editorial Service on 3/20/2025

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

This is what makes timely thought leadership so magical

Copo Strategies + Law Firm Editorial Service on 3/4/2025

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains that while many professional services firms, especially law firms, focus on evergreen thought leadership content, timely...more

Three Ways Law Firm Brands Burn Out

Firesign | Enlightened Legal Marketing on 2/7/2025

With great apologies to Tolstoy, all dysfunctional law firm brands are dysfunctional in their own ways. Maybe it’s the way that a Miami office gets tacked onto a Montana firm because two of the lawyers were friends....more

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on 1/14/2025

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

International Lawyers Network on 12/23/2024

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

Good2bSocial on 10/30/2024

After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon

Furia Rubel Communications, Inc. on 10/22/2024

In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more

Supercharge Your Networking with Social Media: A Lawyer’s Guide

International Lawyers Network on 10/4/2024

Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Building a Prosperous Future for Law Firms: On Record PR

Furia Rubel Communications, Inc. on 8/5/2024

In this episode of On Record PR, Gina Rubel goes on record with succession consultant David Wood to discuss implementing programs that secure the prosperity of law firms for future leadership....more

Inspiration Matters, So Don’t Lose Yours

Jaburg Wilk on 7/9/2024

Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

Blending Art and Science in Marketing

Integreon on 6/13/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

All legal marketing comes down to these 2 things (plus nine more legal marketing nuggets) - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on 10/4/2023

[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 ...more

The Best Influencer is a Good Story

International Lawyers Network on 11/2/2022

This Friday, I have the pleasure of joining some fantastic legal industry colleagues on a panel at the Legal Marketing Association’s Northeast Regional Conference. We’ll be addressing the topic: “The Best Influencer is a Good...more

Jen Dolan of Katten on establishing a successful work culture within legal marketing - Passle's CMO Series Podcast

Passle on 10/12/2022

The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of the marketing and BD department, and the wider firm, shifting - how can leaders establish...more

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

Legal Marketing Association (LMA) on 9/12/2022

This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more

Here’s why your law firm’s executives need a platform for thought leadership

Copo Strategies + Law Firm Editorial Service on 7/7/2022

A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires. When we think about thought leadership at law firms, we almost always think about...more

Allowing Guest Posts on Your Law Firm’s Website: Is It Ever Worth It?

Omnizant on 6/23/2022

If you have an attorney website, you may have been contacted by someone who wants to write an article for you. Free content sounds pretty sweet, right? Unfortunately, it’s not always a good deal for you and your firm. On the...more

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on 2/15/2022

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

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