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Firm Leadership › LMAMKT › Corporate Branding

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
JD Supra Perspectives

Branding: It’s Not Just A B2C Thing, It’s An Everything Thing

JD Supra Perspectives on

Paula Zirinsky explores how emotional essence and rational positioning shape brands across B2C and professional services—and why people themselves are the ultimate brand stewards....more

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