Firm Leadership, Marketing Perspectives

Courtney Beauzile of Robins Kaplan on Building High-Performance Marketing & BD Teams in Modern Law Firms - Passle's CMO Series...

Passle on 9/1/2025

In today’s legal market, mid-size firms are proving they can punch well above their weight, and the secret often lies in bold, strategic marketing leadership. In this episode of the CMO Series Podcast, Charles Cousins speaks...more

First the Late Show, Next the Local News?

Blattel Communications on 8/6/2025

The announcement by CBS cancelling the Late Show likely marks a major tipping point in media generally and broadcast specifically. This development seems removed from professional services, but there are looming...more

Still Stuck in 1986

Ary Rosenbaum - The Rosenbaum Law Firm P.C. on 8/5/2025

I once volunteered for an organization where I flat-out said the leadership—excluding myself—was stuck in 1986. I didn’t say it to be funny. I said it because it was true....more

When the Economy Slows, Act With Intention

JD Supra Perspectives on 7/9/2025

When the economy stalls, many firms instinctively cut back. However, Paula Zirinsky of Zirinsky Strategy says growth during these times is not completely stopping; it is merely shifting....more

CMO Series Live Special: The AI Revolution and What it Means for CMOs

Passle on 7/9/2025

On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more

Beyond the Capital: Why Private Equity Needs GEO and Digital PR to Win Investor Attention

JD Supra Perspectives on 7/2/2025

Private equity firms face unique marketing challenges—but also big opportunities. Kenny Gary’s latest piece breaks down how PE firms can build trust through content and stand out in a crowded market....more

Why Law Firm Marketers Can’t Ignore the AI 2027 Forecast

JD Supra Perspectives on 6/20/2025

AI is reshaping how legal services are discovered and recommended. Kenny Gary explains why law firms must rethink SEO, elevate expert-led content, and structure it for AI visibility before they’re left behind....more

How to Win on LinkedIn This Summer

JD Supra Perspectives on 6/16/2025

Make LinkedIn work for you this summer. Rebecca Edwards Hnatowski has simple strategies to stay visible when it's so easy to check out. ...more

Networking: Be Intentional, Human, and Accountable

JD Supra Perspectives on 6/12/2025

What does it really take to build meaningful connections in professional services? Paula Zirinsky has a helpful reminder that relationships grow through real engagement: when we show up intentionally, authentically, and with...more

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

JD Supra Perspectives on 5/30/2025

Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

Writing for Robots: Why Humans Will Win

JD Supra Perspectives on 5/22/2025

As AI-generated content floods the digital landscape, a new competitive edge emerges: human trust. Kenny Gary explores why digital PR—anchored in authenticity—may be the antidote....more

Use Your Portable Data to Support Marketing & BD Growth

JD Supra Perspectives on 5/16/2025

You already understand the value of reader data. Now imagine that same intelligence showing up right where you’re already working — inside your CRM or client records — enriching profiles, informing outreach, and adding...more

The Competitive Edge: Insights-Driven Decision Making

Society54 on 5/1/2025

In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable strategies. ...more

[Checklist] Key Questions for Successful Technology Implementation

JD Supra Perspectives on 4/30/2025

This series of questions shared by Paul Grabowski appeared originally as one of two valuable handouts from the 2025 LMA Annual Conference session, 'From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by...more

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

JD Supra Perspectives on 4/29/2025

Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat....more

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

JD Supra Perspectives on 4/29/2025

Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm....more

Redefining Value: What Today’s Legal Buyers Want - On Record PR

Furia Rubel Communications, Inc. on 4/10/2025

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more

Gareth Osborne and John Riley on How to Build Seamless Client Experiences - Episode 10 Passle's CMO Series Digital Masterclass:

Passle on 4/8/2025

Top-tier client experience is essential for law firms to stand out in a busy market. By prioritising usability and aligning with client needs, firms can showcase expertise, simplify engagement, and build trust, driving...more

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