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Firm Leadership › Strategic Planning › Marketing

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
Society54

Lateral Partner Integration, Part 1 The Importance of Partnering with Marketing and Business Development Departments to...

Society54 on

Integrating lateral partners into a law firm is a multifaceted process that goes far beyond onboarding logistics. It requires strategic planning, cultural alignment, and—most critically—collaboration across departments. Among...more

Society54

Smart Growth in a Tight Market: A Playbook for Law Firm BD and Marketing Leaders

Society54 on

As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more

Mitratech Holdings, Inc

Changing Out of White Shoes: Why General Counsel Are Moving Work to Challenger Firms

Mitratech Holdings, Inc on

Market Dynamics Are Changing In-House Relationships with Law Firms - A quiet revolution is taking place in outside counsel management: general counsel (GCs) are turning away from the traditional elite law firms — bastions...more

Passle

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

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