Firm Leadership, Strategic Planning, Marketing Perspectives

The Competitive Edge: Insights-Driven Decision Making

Society54 on 5/1/2025

In today’s fast-paced legal world, data isn’t just helpful—it’s essential. But with so much information available, the real challenge is cutting through the noise to turn that data into meaningful, actionable strategies. ...more

[Checklist] For Law Firm Marketers Looking to Implement a Technological Solution

JD Supra Perspectives on 4/29/2025

Provided by marketing technologist Jacqueline Madarang, a checklist for anyone looking to successfully implement a technology solution in their firm....more

Jaclyn Braga and Jenny Hills on Tapping into your Martech Stack to Compete and Win - Passle's CMO Series Podcast EP162

Passle on 1/14/2025

In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more

Vetting a ghostwriter? Make sure they say they'll do this one thing.

Copo Strategies + Law Firm Editorial Service on 12/31/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why when a lawyer or their colleagues vet a ghostwriter, the ghostwriter should make it clear that they will also be...more

The five ways that thought leadership is a talent magnet

Copo Strategies + Law Firm Editorial Service on 12/23/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) walks through the five ways thought leadership can attract lateral attorneys and staff, as well as attorneys fresh out of law...more

The Six Stages of AI Transformation in Law Firms

JD Supra Perspectives on 12/5/2024

There’s a lot of talk of artificial intelligence “disrupting” the legal industry. What exactly does that mean? And what shape should firms expect this disruption journey to take?...more

2025 Legal Marketing Trends, Opportunities, and Challenges: LMA Bay Area LSC Panel Recap

JD Supra Perspectives on 11/20/2024

Curious to know what's on the minds of legal marketing leaders as we head into 2025? Consider these key takeaways from the Bay Area Legal Marketing Association panel discussion "2025 Legal Marketing Trends, Opportunities,...more

3 Ways AI Will Transform Legal Marketing & Business Development

JD Supra Perspectives on 10/18/2024

The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast

Passle on 9/26/2024

In this special edition of the CMO Series Podcast, host Ali Bone is joined by Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, for an insightful discussion on...more

Episode 97: Breaking Down Silos: Achieving Cohesion in Law Firms with Guest Kate Stoddard

The Market Leaders Podcast on 9/25/2024

In this episode of the Market Leaders Podcast, host David Ackert sits down with Kate Stoddard, Chief Marketing Officer at Kelley Drye & Warren, to explore the pervasive issue of siloing within law firms and how to overcome...more

Hsu Untied interview with Chad Shear, Partner at Cooley

Hsu Untied (by Richard Hsu) on 9/24/2024

An interview with Chad Shear, Partner at Cooley by Richard Hsu...more

Welcome Emails 101

Omnizant on 9/20/2024

How strong is your virtual handshake? Your firm’s welcome email is basically your virtual handshake, so let’s make sure it’s rock solid. Welcome Emails 101: Say it simply, set their expectations, and add value. Most...more

SWOT Analysis for Law Firms

Omnizant on 9/13/2024

SWOT is not just a fancy business acronym—it is a powerful yet straightforward framework for understanding and elevating your law firm. If you’re like a lot of lawyers, you may have launched your solo firm after spending...more

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on 9/5/2024

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR

Furia Rubel Communications, Inc. on 8/19/2024

In this episode of On Record PR, Gina Rubel goes on record with Mike Abbott, Head of The Thomson Reuters Institute, to discuss how data and market insights are key to crafting effective law firm strategy in an ever-changing...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

Passle on 8/6/2024

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO...

Passle on 7/30/2024

In the world of B2B professional services, advertising is frequently one of the least utilized marketing tools. Earlier this year, Thompson Reuters published their "State of Global Legal Marketing & BD" report, revealing that...more

Keep your thought leadership fresh by making it nonperishable

Copo Strategies + Law Firm Editorial Service on 7/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on 7/2/2024

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

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