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FTC Endorsement Guidelines › Advertising Substantiation

Loeb & Loeb LLP

NAD Finds Brand Responsible to Try to Cause Take Down of Influencer's Social Media Post It Didn’t Pay For

Loeb & Loeb LLP on

The National Advertising Division (NAD) recently looked at a complaint over a social media video posted by an influencer. The interesting thing about this case is that the brand didn’t ask for the video to be posted, and the...more

Mintz - Consumer Product Safety Viewpoints

Reminder – Truthful Advertising Is Not Optional

Mintz - Consumer Product Safety Viewpoints on

We blog frequently about new regulatory developments coming from CPSC or FDA and about enforcement actions brought by those federal agencies as well as state counterparts and private plaintiffs. But we don’t very often...more

Sheppard Mullin Richter & Hampton LLP

Serious Games Require Serious Attention to Marketing Statements

Sheppard Mullin Richter & Hampton LLP on

Lumos Labs recently paid $2 million to the FTC to settle claims that it deceived consumers about its brain training application’s ability to increase cognitive function. According to the FTC, the company alleged that its...more

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