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General Data Protection Regulation (GDPR) › Data Protection › Advertising

Follow this channel for updates and analysis on all aspects of the European Union's General Data Protection Regulation, a reform of EU's data protection rules that impacts... more +
Follow this channel for updates and analysis on all aspects of the European Union's General Data Protection Regulation, a reform of EU's data protection rules that impacts individuals throughout the Union and all businesses operating therein. less -
DLA Piper

EU: Brussels Court of Appeal Rules on IAB Europe and the TC String – Implications for GDPR Compliance

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On 14 May 2025, the Brussels Court of Appeal (Market Court) delivered the long-awaited judgement in the case concerning the Transparency & Consent Framework (“TCF”) (case no. 2022/AR/292). The Court largely upheld the...more

Harris Beach Murtha PLLC

AI-Powered Video Game Advertising: Regulatory and IP Challenges

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AI is coming for digital advertising in video games. AI-driven technologies now enable the integration of dynamic, personalized advertisements within gaming environments, enhancing player engagement and offering lucrative...more

Morgan Lewis - Tech & Sourcing

European Court Ruling Impacts Digital Advertising Practices

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The European Court of Justice (CJEU) recently issued a significant final decision affecting the online advertising industry, particularly concerning the Transparency and Consent Framework (TCF) developed by the Interactive...more

Wilson Sonsini Goodrich & Rosati

EU Court of Justice Landmark Ruling on Digital Advertising and GDPR Compliance

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On March 7, 2024, the European Court of Justice (CJEU) issued a landmark ruling on digital advertising and the concepts of personal data and joint controllership under the General Data Protection Regulation (GDPR)....more

Akin Gump Strauss Hauer & Feld LLP

Kingdom of Saudi Arabia’s New Personal Data Protection Law and Implementing Regulations—Key Obligations, Responsibilities and...

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On September 7, 2023, the Saudi Authority for Data and Artificial Intelligence (SDAIA) issued the Implementing Regulations of the Personal Data Protection Law (the Implementing Regulations) and the Regulations on Personal...more

Faegre Drinker Biddle & Reath LLP

Meta Fines Expose EU Regulators’ Differences and Highlight Fundamental Issues for Data Controllers

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Meta Ireland (Meta) has recently been issued with two fines by the Irish Data Protection Commission (DPC) for breaches of the EU General Data Protection Regulation (GDPR) relating to advertisements run on its Facebook and...more

Katten Muchin Rosenman LLP

Kattison Avenue | Issue 8 - Spring 2022

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Kattison Avenue examines the latest topics in advertising law affecting today's advertisers, advertising and promotions agencies, technology developers, content producers and entertainment companies. ...more

Morgan Lewis - Tech & Sourcing

Germany Updates Privacy Guidance through Unfair Competition Act

Morgan Lewis - Tech & Sourcing on

The German Conference of DPAs (the DSK) has released new (legally non-binding) detailed Guidelines dated February 18, 2022 with respect to direct marketing in Germany. ...more

ArentFox Schiff

Third-Party Cookies Going Stale: The Depletion of Third-Party Cookies

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Tides of change in the digital advertising and regulatory landscape over the last few years have recently ushered in an increasingly likely future without third-party cookies. Background – An Abbreviated History of Recent...more

Foley Hoag LLP - Security, Privacy and the...

Cybersecurity 2020 — The Year in Preview: Top 11 CCPA Developments to Watch Out for in 2020

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Editors’ Note: This is the first in our fourth-annual end-of-year series examining important trends in data privacy and cybersecurity in the coming year. Up next: a look at trends in the energy space. Lists of “top” things...more

Hogan Lovells

Spanish DPA on Use of Cookies: Continued Browsing is Consent

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On November 8, the Spanish data protection authority (AEPD) published new Guidelines on the Use of Cookies (Guidelines) (Spanish only). The Guidelines have been prepared in collaboration with different organisations in the...more

Latham & Watkins LLP

Updates: UK ICO Statements on Adtech and Real Time Bidding

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Despite progress, the online advertising industry and UK regulators are still at odds over the “legitimate interest” definition under the GDPR. Following publication of the UK Information Commissioner’s Office’s (ICO’s)...more

Neal, Gerber & Eisenberg LLP

Client Alert: EU Internet Users Must Actively Consent to Use of Cookies

Neal, Gerber & Eisenberg LLP on

On October 1, 2019, the European Union Court of Justice notably ruled on the type of consent required by a consumer in order to store cookies on their device. The case involved a promotional online lottery organized by...more

Alston & Bird

FashionID: Another Big ECJ Facebook Case with Implications for the Entire Ad-Supported Internet

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On July 29, 2019, the European Court of Justice (“ECJ”) issued its decision in the case of FashionID GmbH & Co. KG v. Verbraucherzentrale NRW.  The ECJ found that websites that integrate Facebook plugins are jointly...more

BCLP

GDPR Privacy FAQs: Do European privacy laws require that a company obtain opt-in consent from a website user before placing third...

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Yes. European data privacy law distinguishes between session cookies that, for example, allow a website to function properly, and behavioural advertising cookies that are unnecessary for the functioning of the website. ...more

Wilson Sonsini Goodrich & Rosati

The CNIL Announces Its 2019-2020 Action Plan on Ad Targeting

Wilson Sonsini Goodrich & Rosati on

On June 28, 2019, the French Data Protection Authority (CNIL) released its 2019-2020 action plan on ad targeting (action plan); among other things, the CNIL announced that it will issue new cookie guidance later this month...more

Hogan Lovells

Dutch DPA: Banks May Not Use Payment Data for Marketing Purposes

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In the wake of a recent announcement by a major Dutch bank that it would start providing its customers with personalized advertisements based on their spending patterns, the Dutch Data Protection Authority (DPA) has sent a...more

Latham & Watkins LLP

What Companies Can Learn From CNIL’s Privacy Consent Cases on Targeted Marketing

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The closure of four cases involving targeted advertising provides lessons for navigating compliance standards under the GDPR. The recent closure of cases brought by the French Data Protection Authority (CNIL) against four...more

Latham & Watkins LLP

4 Questions to Consider When Dealing With Children’s Data in the US

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The FTC and many state attorneys general aggressively monitor apps, websites, and internet-connected products for COPPA compliance. In the United States, collecting data directly from children under 13 years of age is...more

Foley & Lardner LLP

GDPR User Consent? May not in EU’s $22 BILLION targeted ad website market!

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Reuters.com reported “Some major websites continue to deliver targeted advertisements to users in Europe who have not given consent for their personal information to be used, according to advertising industry sources, owners...more

Alston & Bird

WP29 Issues Guidelines on Automated Individual Decision-Making and Profiling in the GDPR

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On October 18, 2017, the Article 29 Working Party (the “WP29”) published Guidelines clarifying the new profiling and automated decision-making provisions of the General Data Protection Regulation (“GDPR”). European Union...more

Jones Day

Global Privacy & Cybersecurity Update Vol. 14

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New York Attorney General Announces Record Number of Data Breach Notices in 2016 - On March 21, 2017, the New York Attorney General's Office announced that it received 1,300 reported data breaches in 2016—a 60 percent...more

Jones Day

Global Privacy & Cybersecurity Update Vol. 13

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On December 28, 2016, the New York Department of Financial Services ("DFS") released a revised version of a proposed regulation that would require banks, insurance companies, and other financial services institutions...more

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