News & Analysis as of September 13, 2025

General Data Protection Regulation (GDPR) › Online Advertisements

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Follow this channel for updates and analysis on all aspects of the European Union's General Data Protection Regulation, a reform of EU's data protection rules that impacts... more +

Follow this channel for updates and analysis on all aspects of the European Union's General Data Protection Regulation, a reform of EU's data protection rules that impacts individuals throughout the Union and all businesses operating therein. less -

CNIL Imposes Record €325 Million Fine on Google: A Watershed Moment for ePrivacy Enforcement

Goodwin on 9/9/2025

The French data protection authority, Commission Nationale de l’Informatique et des Libertés (CNIL), imposed a €325 million fine on Google on September 1, 2025, for displaying advertisements in Gmail without prior user...more

Auction of Personal Data: Clarification of the Concepts of Personal Data and Data Controller

BCLP on 5/31/2024

On 7 March 2024, the Court of Justice of the European Union issued a ruling (C-604/22 | IAB Europe) clarifying the concepts of personal data and controller in the context of the use of a Transparency and Consent Framework...more

YouTube’s Adblocker Avoidance Tech May Violate the GDPR

Robinson+Cole Data Privacy + Security Insider on 11/10/2023

YouTube’s ad blocker detection technology is facing legal challenges from privacy advocates who claim it violates their privacy rights under the General Data Protection Regulation (GDPR). According to the complaint, YouTube...more

Four Key Considerations for Implementing the California Age-Appropriate Design Code

Perkins Coie on 3/31/2023

Since 1998, the Children’s Online Protection Act (COPPA) has governed how websites directed to children in the United States must approach data privacy for individuals under age 13. COPPA focuses mostly on the collection,...more

#tiktokcringe: Targeted Ads Are No 'Legitimate Basis' for Data Processing, Says Italy's Data Privacy Protection Authority -...

Katten Muchin Rosenman LLP on 9/30/2022

European data authorities are increasingly united in policing data and privacy violations - It began, innocently enough, with an update to TikTok's privacy policy. Via upbeat messaging, users learned that they would soon...more

The FTC’s Latest Staff Report on Dark Patterns: A Warning for Marketing Teams and UX Designers

BakerHostetler on 9/19/2022

The Federal Trade Commission issued a detailed [staff report] on September 15 addressing Dark Patterns (or what some more descriptively call “manipulative design,” but Dark Patterns seems to be sticking). Regulators...more

[Webinar] AdTech Privacy: Navigating Emerging Privacy Laws for AdTech Companies, Customers, and Publishers - July 21st, 12:00 pm -...

McDermott Will & Schulte on 7/13/2022

In recent years, the digital marketing and global AdTech industry have seen seismic changes, and online marketers are facing challenges under new privacy laws and regulations. Substantial restrictions on targeted advertising...more

Belgian Data Protection Authority Rules IAB Cookie Consent Framework Violates the GDPR

WilmerHale on 2/8/2022

Last week, the Belgian Data Protection Authority ruled that the IAB’s cookie consent framework violated the GDPR. This decision has tremendous potential implications on the ad tech industry, as both publishers and advertisers...more

A Digital Advertising Primer on Preparing for the Post-Cookie World: Part Two

BakerHostetler on 1/14/2022

Part I: What Are Third-Party Cookies and Why they are Important — PART II — Privacy Laws And Third-Party Cookies - Welcome to our second installment in our five-part series preparing you for the post-cookie world. In our...more

Toss Out the Milk, The Cookie Party is Over

Womble Bond Dickinson on 7/1/2020

For 25 years – since the introduction of Internet Explorer 2 – our browsers supported third-party cookie technology that formed the basis of internet advertising. The cookie party is ending. Tech lawyers and business...more

Regulatory Compliance for Digital Marketers, Part 1: How to Deliver Experiences That Are Both Creative and Compliant

Hanzo on 3/27/2020

Online marketing offers unprecedented opportunities for creative expression. There are a variety of emerging approaches you can take to woo potential customers and to engage and interest them. Does your client base respond...more

Spanish DPA on Use of Cookies: Continued Browsing is Consent

Hogan Lovells on 11/20/2019

On November 8, the Spanish data protection authority (AEPD) published new Guidelines on the Use of Cookies (Guidelines) (Spanish only). The Guidelines have been prepared in collaboration with different organisations in the...more

CCPA’s Uncertain Effect on Digital Advertising

Ballard Spahr LLP on 11/15/2019

Have you ever looked at a product online and realized it was following you around the internet? Have you ever visited a different website and seen the item you were just thinking about purchasing? These friendly reminders are...more

Summary of FTC COPPA Workshop – Key Issues and Takeaways

Akin Gump Strauss Hauer & Feld LLP on 10/23/2019

On October 7, the Federal Trade Commission (FTC or the “Commission”) brought together privacy and technology stakeholders for a public workshop aimed at informing updates to regulations promulgated under the Children’s Online...more

Client Alert: EU Internet Users Must Actively Consent to Use of Cookies

Neal, Gerber & Eisenberg LLP on 10/9/2019

On October 1, 2019, the European Union Court of Justice notably ruled on the type of consent required by a consumer in order to store cookies on their device. The case involved a promotional online lottery organized by...more

Online Advertising Technology: The U.K. ICO Takes an Interest

Davis Wright Tremaine LLP on 10/4/2019

Although many companies are currently focusing their privacy efforts on the CCPA, ignoring continued obligations under EU privacy rules such as the General Data Protection Regulation (GDPR)—and the increasing number of...more

ECJ Issues First Cookie Decision After GDPR

BCLP on 10/3/2019

On October 1, the European Court of Justice (the “ECJ”) confirmed recent guidance from the UK and CNIL regulators in finding that the use of pre-checked boxes does not constitute consent for processing of personal information...more

Continuing GDPR Pressure for Adtech

Akin Gump Strauss Hauer & Feld LLP on 8/6/2019

Data protection authorities (DPAs) in the European Union (EU) continue to scrutinize practices in the adtech sector for compliance with the EU’s General Data Protection Regulation (GDPR) and local data protection and...more

Cookies and Adtech: ICO publishes an ambitious recipe for compliance

BCLP on 7/5/2019

The interaction between the General Data Protection Regulation (2016/679) (“GDPR”) and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended) (“PECR”) has been vexing for some time now. As a...more

Privacy Gone Public: How growing push for privacy laws may affect U.S. businesses

McAfee & Taft on 6/7/2019

The World Wide Web turns a spry 30 years old this year and statistics on its usage are mind-blowing. As of October 2018, more than four billion humans — half of the world’s population — are online. On average, Google...more

Crumbs of Comfort: the Advocate-General’s Opinion on Consent and Cookies in Planet49

Hogan Lovells on 3/29/2019

It’s no secret that a hot topic, perhaps the hot topic, in the European data protection world at present is the interplay between the GDPR and the e-Privacy Directive, in particular how it affects online advertising involving...more

Google To Pay $57 Million For GDPR Violations

Orrick, Herrington & Sutcliffe LLP on 2/14/2019

On January 21, 2019, the French data protection supervisory authority (“CNIL”) fined Google €50 million (approximately $57 million) for violating the European General Data Protection Regulation (“GDPR”). ...more

California and European Privacy FAQs: Can a business share its marketing list with social media platforms in order to target...

BCLP on 1/29/2019

The California Consumer Privacy Act ("CCPA") was enacted in early 2018 as a political compromise to stave off a poorly drafted, and plaintiff’s friendly ballot initiative. Although the CCPA is scheduled to go into force in...more

GDPR Alert: Google Gets Biggest Fine Ever Issued by a European Data Protection Authority

Foley Hoag LLP - Security, Privacy and the... on 1/23/2019

On 21 January 2019, the French Data Protection Authority (the “French DPA”) fined Google LLC 50 million euros for breach of the GDPR. As we reported on this blog, just after GDPR became applicable, noyb.eu (None of Your...more

Your Daily Dose of Financial News

Robins Kaplan LLP on 1/22/2019

As world economic leaders (sans the U.S. government) gather in Davos this week, China’s economic cooling (coming just “when the world needs its spark”) is both a hot topic of conversation and a cause for concern....more

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