Everything Compliance: Episode 155, To Tesla and Beyond Edition
State AG Pulse | Massive Google Settlement Shows AGs Serious About Privacy
Daily Compliance News: May 1, 2025, The 100 Days of Corruption Edition
Navigating Consumer Protection: The CFPB's Expanding Reach — Payments Pros – The Payments Law Podcast
Episode 341 -- DOJ Charges Visa with Monopolization and Exclusionary Conduct in the Debit Card Market
Podcast Episode 187: Will AI Kill SEO?
State AG Pulse | The Laboratories of Democracy
Interview With Ayesha Minhaj, Google - Digital Planning Podcast
Insurtech Briefly Podcast: Licensing, Google and Lead Gens
Podcast: The Briefing by the IP Law Blog - Andy Warhol's Prince Prints: Not Fair Use!? (Part Two)
The Briefing by the IP Law Blog - Andy Warhol's Prince Prints: Not Fair Use!? (Part Two)
Episode 169 -- DOJ Files Antitrust Case Against Google
Do I need permission to use images from Google on my website?
Data Privacy Trouble Surrounding Google Street View Cars Presents Lesson for Smaller Companies
Weekly Brief: New Round of Layoffs Hit Law Firms
FCC to Create Free National Super WiFi Network? Not Anytime Soon—Dana Frix
When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more
Search engine optimization (SEO) is always evolving, and one emerging concept that law firms should pay attention to is information gain. This concept may influence Google’s ranking algorithm, potentially helping law firms...more
Keyword density, or the percentage of time a keyword appears in content relative to the total word count, was once a major focus in SEO strategies. However, as search engines have become more sophisticated, the emphasis has...more
What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more
In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more
You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more
Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more
The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more
Reddit has recently emerged as a formidable platform for marketers. With its unique blend of user-generated content and community-driven discussions, Reddit provides valuable insights and real-time feedback that can...more
With Google constantly updating its search algorithms, staying ahead of the curve is more important than ever. Recently, Google has introduced significant changes aimed at tackling spammy, low-quality content on Search. But...more
SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more
Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more
Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete? You may have heard our Director of SEO mention the longevity of a given domain...more
Your local visibility on Google faces a new challenge, though it’s up to you whether this update is friend or foe to your firm. A recent Google algorithm update has turned the spotlight onto a crucial factor: your business...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law firms looking to stay ahead of the curve, understanding and...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
In today’s digital age, law firms need a strong online presence to attract potential clients and stay ahead of the competition. One crucial aspect of achieving online success is implementing effective Search Engine...more
When it comes to law firm SEO, there is an abundance of steps to take to get started. We’ll walk through some of the most important steps to consider when creating your own SEO plan. Read on to learn more about the unbeatable...more
Attorneys often have sticker shock when they realize just how much good Search Engine Optimization (SEO) costs. The truth is that SEO, when done the ethical way in accordance with Google’s best practices, is time-intensive....more
Local search engine optimization (SEO) is important for many businesses, including law firms. In fact, 46% of all Google searches are seeking local information, and that number is only likely to be higher for practices...more
You’re ready to invest in SEO, but another partner is hitting the brakes. Frustration is at an all-time high. Despite your conviction that now is the time to grow your law firm through SEO, you’re stymied by their reluctance...more
As a law firm, there are various tools available to help you improve your content marketing strategies, including Google Analytics. One of the benefits of law firm content marketing is that it helps your website to appear in...more
Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team members are willing to share the latest updates. Understanding these changes allows us to evolve our...more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more