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Google Websites Search Rankings

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SEO and Social Media for Law Firms: The Ultimate Digital Marketing Duo

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When it comes to attracting and nurturing qualified leads, SEO and social media are among the most critical tools available to your law firm. But while each is formidable on its own, I don’t think anything quite matches their...more

Legal Internet Solutions Inc.

How Important is Domain Authority, Really?

What is Domain Authority? One common question is, “How important is my law firm’s Domain Authority?” While it might seem like the definitive measure of a website’s SEO strength, that would be an oversimplification. Let’s...more

Omnizant

Changing Your Focus to a Different Area of Law

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Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more

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Google’s Helpful Content Update and What Law Firms Should Do About It

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In August 2022, Google launched a transformative update to its search ranking algorithm called the Helpful Content Update. This update has since become a game changer for SEO and those working in the legal industry. As the...more

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“Maintenance SEO” for Law Firms Doesn’t Exist

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You’re ranking so well in the SERP that you don’t need to gain ground. But how do you hold your winning position? Not by sitting back on your laurels. It’s simply untrue that a firm can maintain its position at the top of...more

Legal Internet Solutions Inc.

25 Years of Search Engine Optimization and Pay-Per Click Marketing for Law Firms

This past spring, as the team at Legal Internet Solutions Incorporated (LISI) prepared to celebrate the agency’s 25th anniversary, conversations around the “office” (i.e., online – we are a remote workforce) often turned...more

Legal Internet Solutions Inc.

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

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AI Summaries and SEO for Lawyers

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The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more

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What Is Domain Authority and How Is It Relevant to Law Firms?

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SEO is one of the most essential factors for successful digital marketing. Domain authority is a big component of SEO, as it measures how authoritative a website’s content is and search engines use that information to...more

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The Thing Google Still Doesn’t Get About Law Firms

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Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

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How Law Firms Can Recover SEO Traffic and Rankings After a Website Redesign

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In today’s dynamic digital landscape, law firms understand the critical importance of SEO performance. But what happens when you opt for a website redesign and fear the depreciation of your hard-earned search engine rankings?...more

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Domain Age as a Ranking Factor

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Google has specifically stated that domain age doesn’t impact SEO—so why do older domains rank so well? What can younger firms do to compete? You may have heard our Director of SEO mention the longevity of a given domain...more

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10 Ways to Improve Page Load Times with Website Design for Law Firms

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Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more

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The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

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SEO for Lawyers: Your Top 16 SEO Questions, Answered

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SEO is a big deal. It’s a topic we discuss often on this blog, and it’s one we get a lot of questions about from lawyers. Have you had questions about SEO for lawyers? Keep reading for the top 16 SEO-related questions along...more

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How to Check Your Technical SEO and Steps You Can do to Improve It

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Technical SEO has a huge impact on law firm websites and their performance in search engines. If technical elements of your website are not in line, then Google is not able to access your pages, and thus will not be able to...more

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Nine Metrics for Evaluating Your SEO’s Effectiveness

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Date: January 31, 2023 Search engine optimization (SEO) is a critical component of any professional services firm’s digital marketing strategy. By improving the quality and quantity of traffic that arrives at your website...more

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Maximizing Your Online Presence: A Law Firm SEO Audit Guide

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In today’s digital age, law firms need a strong online presence to attract potential clients and stay ahead of the competition. One crucial aspect of achieving online success is implementing effective Search Engine...more

Buckingham, Doolittle & Burroughs, LLC

How to Manage Negative Google Reviews

Every business owner knows there is no avoiding the internet these days, and many businesses effectively use the internet to market and promote their goods and services. What every business owner knows is that when it comes...more

9Sail

The Unbeatable Plan for Law Firm SEO

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When it comes to law firm SEO, there is an abundance of steps to take to get started. We’ll walk through some of the most important steps to consider when creating your own SEO plan. Read on to learn more about the unbeatable...more

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Why Is SEO for Law Firms So Expensive?

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Attorneys often have sticker shock when they realize just how much good Search Engine Optimization (SEO) costs. The truth is that SEO, when done the ethical way in accordance with Google’s best practices, is time-intensive....more

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Getting SEO Buy-In from Partners

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You’re ready to invest in SEO, but another partner is hitting the brakes. Frustration is at an all-time high. Despite your conviction that now is the time to grow your law firm through SEO, you’re stymied by their reluctance...more

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How Google’s Core Algorithm Update Will Affect Law Firms in 2023

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Google has confirmed that their March 2023 core algorithm update is now rolling out. Core algorithm updates affect search rankings greatly, so it’s important that SEO specialists and legal marketers stay up to date on this...more

9Sail

Five Signs Your Law Firm's Website Needs a Makeover

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While website redesigns can be an arduous task, they are often necessary approximately every three-to-five years. These periodic overhauls ensure that your website remains technically sound, matches your firm’s brand, and...more

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The Latest SEO Advice From Google for Law Firms

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Google’s secret sauce is hard to understand, making a digital marketer’s job difficult. Luckily, some of Google’s top team members are willing to share the latest updates. Understanding these changes allows us to evolve our...more

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