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Influencers › Endorsements › State Attorneys General

Coblentz Patch Duffy & Bass

Beyond the FTC: Consumer Class Actions Are Redefining Influencer Marketing Risk

Coblentz Patch Duffy & Bass on

The influencer marketing ecosystem has evolved into a multibillion-dollar engine of digital commerce, delivering measurable ROI to brands across industries. However, as the industry matures, so too does the legal landscape...more

Cozen O'Connor

State AG Pulse | Influencers, Identify Yourselves, Says FTC

Cozen O'Connor on

Increasingly, influencers are being used by social media-savvy advertisers to encourage consumers to buy their products. And it works: these influencers have an outsized impact on what we buy. In this week’s podcast Meghan...more

Cozen O'Connor

FTC Doesn’t Sugarcoat Warning Letters to Social Media Influencers, Trade Associations

Cozen O'Connor on

The FTC sent warning letters to two trade associations and twelve online health influencers warning them that they may have violated the FTC Act by failing to adequately disclose payments for social media posts promoting the...more

Venable LLP

FTC Sues Advertising Behemoths Google and iHeartMedia for Deceptive Endorsements by Radio Personalities

Venable LLP on

Last week, the Federal Trade Commission and state attorneys general in Arizona, California, Georgia, Illinois, Massachusetts, New York, and Texas settled with advertising giants Google and iHeartMedia for deceptive...more

Kelley Drye & Warren LLP

FTC and States Settle with Google and iHeartMedia Over Misleading Endorsements

Kelley Drye & Warren LLP on

In January, we reported that the Texas Attorney General had filed a lawsuit against Google alleging that the company engaged iHeartMedia DJs to provide endorsements for its Pixel 4 phone, even though they had never used it....more

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