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Influencers › Hashtags

Kelley Drye & Warren LLP

Musk Bans Hashtags on X Ads

Kelley Drye & Warren LLP on

On June 26, 2025, Elon Musk posted on X: ​“Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X.” Below that post, one user asked Musk’s AI chatbot Grok whether it recommends using hashtags...more

Pillsbury - Internet & Social Media Law Blog

False Advertising, Trademark Infringement and TOS: Three Common Hashtagging Mistakes for Companies to Avoid

Pillsbury - Internet & Social Media Law Blog on

When the first social media hashtag was used in 2007, users had no idea how ubiquitous hashtags would become. Today, hashtags are an essential part of our lives (and a subject we’ve been writing about for years). From...more

Sheppard Mullin Richter & Hampton LLP

Native TikTok Tools May Create Liability for Brands and Influencers

Sheppard Mullin Richter & Hampton LLP on

Brands and influencers could unknowingly be violating the FTC’s endorsement rules by using TikTok to promote paid posts and sponsored content without including the necessary disclosures. TikTok offers native direct download...more

Faegre Drinker Biddle & Reath LLP

Will New FTC Endorsement Guidelines Make A #Hashtag of Influencer Advertising?

Faegre Drinker Biddle & Reath LLP on

In a world where social media influencers can wield more power over consumers than network media buys, the Federal Trade Commission’s (FTC) Endorsement Guides felt increasingly like a relic from an earlier era. While not...more

Faegre Drinker Biddle & Reath LLP

Hashtag Ad: FTC Releases Disclosure Guidelines for Social Media Influencers

Faegre Drinker Biddle & Reath LLP on

You’re not an influencer (yet)? That’s OK. This still matters. If your company uses influencers as part of its marketing strategy, it shares responsibility to ensure compliance with all Federal Trade Commission (FTC)...more

Holland & Knight LLP

Social Media Regulation: Advertising, Marketing and the FTC

Holland & Knight LLP on

Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Oct. 17, 2019. Mr. Ostheimer has been with the FTC for nearly three decades, currently serving...more

Morrison & Foerster LLP - Social Media

Trademarks as hashtags; influencer sues company allegedly depicting him in an ad; new uses for AI technology

Morrison & Foerster LLP - Social Media on

A federal district court in California has added to the small body of case law addressing whether it’s permissible for one party to use another party’s trademark as a hashtag. The court held that, for several reasons, the 9th...more

Smart & Biggar

#InfluencerMarketing: What advertisers need to know about disclosure

Smart & Biggar on

It has been said that Instagram, YouTube and blogging represent the height of creative self-expression on the Internet. However, if a brand has sponsored an individual’s content, then the claim to self-expression has its...more

Womble Bond Dickinson

#Clear and #Conspicuous Paid Partnerships: Instagram Lends Helpful Technology Hand

Womble Bond Dickinson on

It is often considered difficult for endorsers to make appropriate disclosures of their paid partnership with a brand within the confines of social media. Instagram has announced it will try to help make disclosures around...more

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