News & Analysis as of

Influencers Marketing Competition

BakerHostetler

NAD Provides More Guidance on Obligations with Influencers Who Are Gifted Free Product

BakerHostetler on

The National Advertising Division (NAD) has focused a good deal of its monitoring enforcement this year on cosmetics cases and influencer cases, including lots involving the use of beauty influencers....more

Troutman Pepper Locke

FTC Issues Final Rule on Fake Reviews and Testimonials

Troutman Pepper Locke on

Earlier this month, the Federal Trade Commission (FTC) announced a final rule to combat fake reviews and testimonials...more

Katten Muchin Rosenman LLP

Let Them Eat Cake: Italy's Antitrust and Advertising Authorities Crack Down on Influencers - Kattison Avenue/Katten Kattwalk |...

Pandoro, a traditionally star-shaped sweet bread dusted with powdered sugar, is a favorite holiday treat in Italy, rivaled only by panettone, a domed Milanese cake with candied orange, lemon and raisins. According to newswire...more

Smart & Biggar

Marketing & advertising tips, traps and trends for 2023

Smart & Biggar on

This article highlights key tips, traps and trends for advertisers for the coming year. Though Canadian law is referenced, the concepts have global relevance.  The term “dark patterns” was first coined over a decade ago but...more

Hogan Lovells

Polish Competition and Consumer Protection Office will take a closer look at influencer marketing

Hogan Lovells on

The Polish Competition and Consumer Protection Office will conduct a thorough investigation into illegal surreptitious advertising on social media. The Office will take a closer look at the most popular Polish influencers and...more

Hogan Lovells

German Federal Court of Justice decision: Finally more legal certainty regarding influencer marketing

Hogan Lovells on

Due to diverging case law by the courts of instance, there has been considerable legal uncertainty with regard to influencer-marketing in Germany. The obligation of influencers to label certain posts as advertising has not...more

Seyfarth Shaw LLP

Preventing the “Face” of Your Company from Doing an About-Face for a Competitor

Seyfarth Shaw LLP on

We previously wrote about whether Peloton instructors are (or should be) subject to non-compete agreements owing to their prominent role as the “face” of the company. ...more

Hogan Lovells

The holiday shopping rush is here – Eight things retailers need to know this season

Hogan Lovells on

As the saying goes, it's the most wonderful time of the year – but it is also the busiest time for retailers. As merchants seek to cash in on the holiday shopping rush, we are noticing trends that have potentially significant...more

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