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Inside Story Young Lawyers

Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic... more +
Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -
Holland & Knight LLP

Building Your Future at Holland & Knight: The Summer Associate Experience

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Through our Summer Associate Program, Holland & Knight provides dedicated law students an opportunity to gain real-world experiences and explore different practice areas within our firm, preparing them for a successful and...more

JD Supra Perspectives

How Law Firm Associate Professional Development and Marketing Can Be Intertwined

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Sheenika Gandhi shares practical tips on how lawyers can advance their skills while also setting up opportunities for marketing and business development....more

JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

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Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

JD Supra Perspectives

Midlife Curious? Good, Embrace the Self-Reflection!

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Adam Severson with a perspective: "Taking a strategic pause to assess isn't cheating or wrong. It’s healthy, helps you calibrate your values and gives you surer footing as you take that next step, wherever it takes you."...more

Legal Marketing Association (LMA)

3 Magic Questions for Better Business Development

By utilizing these questions, you will be able to uncover key information on your client or prospect, and develop a better business plan....more

JD Supra Perspectives

Business of Law: Nine Months Later, Managing Partners' Concerns Have Evolved

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Merry Neitlich recaps the issues raised in a recent law firm leadership roundtable, as 2020 draws to a close....more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

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Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

Beacon Insights by JD Supra

Law Firm Content Strategy: How to Use Reader Data to Understand Clients & Broader Market Trends

A study in smart data: see how Clinton Gary's marketing & BD team uses reader data to create meaningful face time with clients and prospects and monitor key movements in key industries....more

JD Supra Perspectives

Getting Real About Wellness in the Legal Industry: Conversation with Dr. Larry Richard (Pt. 1 of 3)

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First of three, Q&A between Matt Fawcett, SVP and GC for global data company NetApp, and Dr. Larry Richard, an expert on the psychology of lawyers. ...more

Stefanie Marrone Consulting

It's Okay to Fail Sometimes - Your How-To Guide After Getting Fired or Let Go

The hardest times in your life are often those when you grow and learn the most....more

The Market Leaders Podcast

Using Business Intelligence to Innovate - Market Leaders Podcast with Iris Jones of McNees, Wallace & Nurick

Join David Ackert as he interviews Iris Jones, Chief Business Development & Marketing Officer at McNees, Wallace & Nurick on this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Iris' award-winning...more

JD Supra Perspectives

The Language Barrier: How to Help Lawyers Listen Actively and Communicate Strategically

JD Supra Perspectives on

As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more

Stefanie Marrone Consulting

11 Ways to Strengthen Your Existing Relationships Today and Bring in More Business

Tips for lawyers at any level to increase their books of business by focusing on cultivating and strengthening relationships....more

JD Supra Perspectives

What Does It Take To Be Successful in Law? Listen To These Seven Leaders

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The latest in-house perspective from Matt Fawcett, senior vice president and general counsel for global data company NetApp....more

The Market Leaders Podcast

A Model for Dynamic Business Development Culture - Market Leaders Podcast with Jennifer Mir of Munger, Tolles & Olson

Join David Ackert as he interviews Jennifer Mir, Director of Practice Development at Munger, Tolles & Olson. Tune in to hear them discuss: - Munger U: the firm's internal attorney education program that encourages proactive...more

The Market Leaders Podcast

Coaching Lawyers for BD Success - Market Leaders Podcast with Jenna Schiappacasse of Rosenberg Martin Greenberg

Join David Ackert as he interviews Jenna Schiappacasse, Director of Marketing and Business Development at Rosenberg Martin Greenberg. Tune in to hear them discuss: - Jenna's methodology for providing BD coaching to a focused...more

JD Supra Perspectives

11 Writing Tips to Engage & Keep An Audience (From Thought Leaders Who've Done It)

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Eleven insights and action tips and being known for your writing, from recipients of JD Supra's 2018 Readers' Choice Awards....more

JD Supra Perspectives

3 Ways Attorneys Can Generate Business Development Leads With Their Speaking Gigs

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How to turn a simple speaking engagement at your favorite trade association conference into an effective and (hopefully) lucrative mechanism for generating qualified business development leads....more

JD Supra Perspectives

Legal Services Cost Money and That's OK! Reframe Your Thinking With Aliza Herzberg

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We had the pleasure of interviewing Aliza Herzberg on LeftFoot. Aliza started her own employment law firm in 2017 after a successful 24-year career working for others. Aliza’s key to business development success is making...more

JD Supra Perspectives

How to Write Client Alerts That Stand Out

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Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

JD Supra Perspectives

3 CRM Tips for Attorneys On How To 'Work' Relationships

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How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

Stefanie Marrone Consulting

Why You Must Google Yourself Regularly and Protect Your Online Professional Brand

It has never been more important to know what your online persona looks like, and to go one step further and regularly audit it....more

JD Supra Perspectives

The Write Stuff: How One Law Firm Motivates Its Attorneys to Write for Business Development

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One of my biggest obstacles has been convincing the attorneys in my firm to write. Here's how I did it....more

Stefanie Marrone Consulting

Show vs. Tell - How to Create A Strong Lawyer Bio

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

JD Supra Perspectives

5 Ways to Help Your Blog Posts Stand Apart

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An inside perspective: 5 ways lawyers can make their writing stand out in the noisy online landscape. ...more

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