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Intellectual Property Litigation Likelihood of Confusion Universities

BakerHostetler

Battle of the BUs: Baylor University Challenges Boston University’s Use of Interlocking ‘BU’ Design Mark

BakerHostetler on

What happens when a decades-old trademark agreement collides with modern branding strategies? Baylor University has sued Boston University over the use of an interlocking “BU” logo, reigniting a dispute that traces back to a...more

Dorsey & Whitney LLP

Repping Your School and How the Penn State Decision Ties In

Dorsey & Whitney LLP on

School merch is big business. Students want sweats, mugs and the like to show they belong at the school. Alums want merch to show they went to the school. Other purchasers want merch as an aspirational statement, or to...more

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