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Intellectual Property Protection › Corporate Branding › Rebranding

Farella Braun + Martel LLP

Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome

Farella Braun + Martel LLP on

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might seem like branding...more

Baker Donelson

Twitter's Recent Rebrand: A Guide to Keeping Your Trademark Rights Alive

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It has been hard to miss the headlines about Twitter's recent rebrand to "X," from the dozens of articles questioning why Twitter would ditch its name and well-known blue bird logo to the drama surrounding the large-flashing...more

Hogan Lovells

Tips for Companies Saying Goodbye to Racial Stereotypes in Branding

Hogan Lovells on

The last year has seen urgent discussions concerning racism, discrimination, police violence, inequality, and social justice come to the forefront of life in the United States. Corporate America – and its brands – responded...more

Faegre Drinker Biddle & Reath LLP

Rebranding Roadmap – A Checklist for Changing Brand Names and Company Names

Faegre Drinker Biddle & Reath LLP on

So you’re thinking about changing your company name, brand, or both.  We usually like to allow at least a few months to identify the new name and initiate protection. To help you plan, here’s a high-level overview of...more

International Lawyers Network

Rebranding or launching a new product in the CPG space? Don’t neglect intellectual property

International Lawyers Network on

The coronavirus pandemic has presented many challenges for those in the consumer packaged goods (CPG) space, and beyond. Supply chain disruptions, rapid migration of point-of-sale from brick-and-mortar outlets to online...more

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