News & Analysis as of

Intellectual Property Protection Name and Likeness

Troutman Pepper Locke

CSC Publishes New Guidance for NIL Deal Review

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On July 10, the College Sports Commission (CSC) published guidance on its website setting out additional information concerning the criteria for evaluating student-athlete NIL deals....more

Farella Braun + Martel LLP

IP Terminology: Accuracy Matters

In the linked article about a trademark dispute, the author notes that the plaintiff claimed the defendant used a “copyrighted name.” Just a reminder: one can patent inventions, copyright creative works of expression, and...more

Potomac Law Group, PLLC

NIL Isn't Just For Athletes — Securing "Name, Image, and Likeness Rights" in Marketing

You need “name, image, and likeness” (NIL) rights to use an individual’s name, voice, image, or AI replica. The Internet and social media have rapidly multiplied the ways companies can promote their businesses and products,...more

Seyfarth Shaw LLP

Boxing Out Competitors: WNBA Star Angel Reese’s Growing Trademark Portfolio

Seyfarth Shaw LLP on

Angel Reese—the former LSU basketball superstar who now plays for the Chicago Sky in the WNBA—made headlines recently when she filed an application to register MEBOUNDS as a trademark for clothing and related items (Serial...more

Loeb & Loeb LLP

The Sports Law Playbook: Q2 2025

Loeb & Loeb LLP on

It’s game time: Dive into the summer edition of The Sports Law Playbook, Loeb & Loeb’s quarterly briefing on all things sports law. In this issue, we explore the dramatic rise of legalized sports betting in the U.S. and what...more

Troutman Pepper Locke

NCAA Settlement Implementation: Key Insights for Division I Institutions

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A week after the approval of the $2.5 billion class action settlement of House v. NCAA (settlement), the NCAA and defendant conferences (i.e., Atlantic Coast Conference, Big Ten Conference, Big 12 Conference, Pac-12...more

Troutman Pepper Locke

What the House v. NCAA Settlement Means for the Future of NIL and College Sports

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The wait is over. On June 6, 2025, Judge Claudia Wilken of the U.S. District Court for the Northern District of California approved the $2.576 billion class action settlement in House v. NCAA....more

Shook, Hardy & Bacon L.L.P.

NCAA’s $2.8 Billion Athlete Revenue Settlement Receives Final Approval

Not only does Judge Claudia Wilken’s final approval of the In re: College Athlete NIL Litigation settlement provide $2.576 billion in damages for settlement class members, it changes the rules of the game for current and...more

Seyfarth Shaw LLP

Turn the Trademarks Off: The Trademarks of Kendrick Lamar, SZA, and Beyonce

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On May 9, 2025, I sat in a crowded football stadium for the sold-out second night of the Grand National Tour concert featuring Kendrick Lamar and SZA (the stage name of Solána Rowe). As I listened to those iconic artists...more

Seyfarth Shaw LLP

These Are the Lawsuits You’re Looking For: Fortnite’s AI Voice Dispute

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A long time ago in a galaxy not so far away, voice acting was the exclusive domain of talented humans. But today, in the age of generative AI, even the iconic voice of a legendary villain can be conjured without a single...more

Williams Mullen

PODCAST: Williams Mullen's Trending Now: An IP Podcast - NCAA Name, Image, Likeness (NIL) Update – Effects of House Settlement

Williams Mullen on

In this episode of Trending Now - An IP Podcast, John McInnis and Ed White will look at the continued implementation and evolution of the NCAA Name, Image, Likeness (NIL) Policy and where things stand for universities,...more

Seyfarth Shaw LLP

Inside the House v. NCAA Settlement’s New NIL Oversight Regime: 12 Steps, Power Conferences, and a Compliance Balancing Act

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The proposed House v. NCAA settlement introduces a first-of-its-kind enforcement regime for college athlete compensation, shifting oversight from the NCAA to the power conferences. It establishes a 12-factor fair market value...more

Troutman Pepper Locke

“NIL Go”: Deloitte Establishes Basic Framework to Review Third-Party NIL Deals

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A three-page memo distributed to schools provides further clarity regarding Deloitte’s role as the approved clearinghouse for name, image, and likeness (NIL) deals, as outlined in the House settlement and guidance documents....more

Troutman Pepper Locke

Navigating Roster Limit Challenges: Updates to the House v. NCAA Settlement Agreement

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On May 7, the parties in House v. NCAA submitted supplemental briefs in response to U.S. District Judge Claudia Wilken’s April 23 order requiring both parties to address her concerns over the issue of roster limits. These...more

Troutman Pepper Locke

Champion Blue LLC: Kentucky’s Play to Reshape College Athletics

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Recently, the University of Kentucky took an interesting step in the context of collegiate athletics by converting its athletic department into a limited liability company (LLC), named Champions Blue LLC. This structure makes...more

Troutman Pepper Locke

Judge Dismisses Antitrust Claims by Chalmers and Other Former Players Against NCAA

Troutman Pepper Locke on

On Monday, a U.S. district court judge in the Southern District of New York dismissed a lawsuit brought by former Kansas basketball player Mario Chalmers and 15 other former college basketball players. The plaintiffs all...more

Troutman Pepper Locke

Elad v. NCAA – Former JUCO Player Demonstrates Likelihood of Success in Antitrust Suit Challenging NCAA’s JUCO Rule

Troutman Pepper Locke on

On April 25, U.S. District Judge Zahid N. Quraishi ordered the NCAA not to enforce its Five-Year Rule against Rutgers University cornerback Jett Elad. The impact of name, image, and likeness (NIL) agreements on the new world...more

ArentFox Schiff

Top 10 Legal Challenges for the Sports Industry in 2025

ArentFox Schiff on

The sports industry continued to evolve in 2024, presenting new challenges and opportunities for venues, teams, athletes, corporate sponsors, and fans....more

Troutman Pepper Locke

Judge Wilken Threatens to Reject House Settlement

Troutman Pepper Locke on

On April 23, U.S. District Judge Claudia Wilken temporarily rejected the terms of the settlement in House v. NCAA, effectively issuing an ultimatum to the parties: fix the roster limits issue or risk blowing up the...more

Troutman Pepper Locke

NCAA Takes Another Step Toward Implementing House-Settlement Rule Changes

Troutman Pepper Locke on

On April 21, the Division I Board of Directors (Board) greenlit major National Collegiate Athletic Association (NCAA) rule changes that are contingent on court approval of the $2.8 billion House v. NCAA settlement. If the...more

Sheppard Mullin Richter & Hampton LLP

Redrawing the NIL Playbook: Key Legal Takeaways from MLB Players Inc. v. DraftKings and Bet365

The recent decision by U.S. District Judge Karen Marston in MLB Players Inc. v. DraftKings and Bet365[1] represents a pivotal development in the legal landscape surrounding name, image, and likeness (NIL) rights. The ruling...more

Troutman Pepper Locke

NOT SO FAST . . . South Dakota Seeks to Enjoin House Settlement Approval

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With the final approval hearing for the House settlement before Judge Wilken in the Northern District of California set for April 7, the state of South Dakota has continued its battle to prevent that settlement from getting...more

Haynsworth Sinkler Boyd, P.A.

Beyond the Game: NIL Opportunities and Legal Insights for Student-Athletes and Businesses

With March Madness in full swing, the spotlight isn’t only on thrilling buzzer-beaters or underdog victories; it’s also on the continued evolution of Name, Image and Likeness (NIL) rights. Since the NCAA's landmark policy...more

Troutman Pepper Locke

NIL Recruiting Ban About to Become a Thing of the Past

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The National Collegiate Athletic Association’s (NCAA) name, image, and likeness (NIL) recruiting restrictions, referred to as the “NIL recruiting ban,” are about to become a thing of the past....more

Katten Muchin Rosenman LLP

UK-Based Graffiti Artists Sue Vivienne Westwood in California for Misuse of Their Tags

“In a culture where association with philistines is a death knell,” UK-based graffiti and street artists Cole Smith, Reece Deardon and Harry Matthews have brought a lawsuit against Vivienne Westwood and retailers of the brand...more

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