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Intellectual Property Protection Reputation Management Social Media

Bennett Jones LLP

Influencers: Navigating IP Ownership, Reputational Harm and the Rise of AI-Driven Avatars

Bennett Jones LLP on

Influencers have become a cornerstone of modern marketing strategies. A social media influencer is an individual who has established credibility, expertise or a strong personal brand in a specific niche or industry and uses...more

Kohrman Jackson & Krantz LLP

Beyond Money: The Rise of Branding as the Ultimate Asset

Attention is the hottest commodity any company can acquire today. How can you capture attention in an increasingly competitive market where individuals have more information and access than ever before? By crafting a...more

Faegre Drinker Biddle & Reath LLP

Connecting with Digital Natives through Brand Protection

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and...more

K&L Gates LLP

Digital Crisis PR: Best Practices for Corporate Social Media Use

K&L Gates LLP on

Companies are vulnerable to all sorts of social media attacks, from a disgruntled employee spreading negative information to irresponsible social media use by a member of the C-suite. In this episode, Elisa D’Amico and...more

K&L Gates LLP

Stopping Traffick: How to Plan for a Digital Crisis Before it Strikes

K&L Gates LLP on

As companies strive to comply with rules and regulations to ensure that their supply chains are compliant, efforts can be impacted by false information discussed digitally. In this episode, we discuss how companies can avoid...more

K&L Gates LLP

Digital Crisis PR: Removal of Unlawful Content from Digital Platforms

K&L Gates LLP on

Whether you are an individual, a start-up, or a multi-million dollar corporation, there is an art to removal-or “takedowns”- of unlawful content or negative reviews that have been posted about you or your business online. In...more

K&L Gates LLP

Digital Crisis PR: What Is a Digital Crisis and Are You Prepared? - A HUB Talks Podcast

K&L Gates LLP on

Digital crises spread at a rapid-fire pace and have a lasting impact on your brand, reputation, goodwill and bottom line. In this episode, we define what constitutes a crisis and discuss the legal tools available to tackle it...more

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