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Intellectual Property Protection Risk Management Trademarks

Cranfill Sumner LLP

The Strategic Value of Trademark Search Before Brand Adoption and USPTO Application

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In the competitive landscape of branding and intellectual property, conducting a trademark search before adopting a brand name or filing a trademark application is not just best practice—it’s strategically necessary. This...more

Jones Day

Brand Protection and Enforcement Under the DSA: Opportunities and Challenges

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The Digital Services Act ("DSA"), which entered into force for all intermediary services and online platforms in February 2024, aims to modernize and harmonize the regulation of third-party content across the EU. It notably...more

K&L Gates LLP

Brand Guardians: Effective Strategies Against Cyber Counterfeiting: Part 2

K&L Gates LLP on

Our first article in this series highlighted the financial and reputational damage counterfeiting causes to brand owners and the significant societal consequences associated with the reproduction, sale and dissemination of...more

Troutman Pepper Locke

The Top 10 Legal Risks Impacting the Value of a Retail Brand

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Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not only business acumen but strategies for brand protection. Protecting your trademarks by way of...more

Volpe Koenig

From Radio Stunt to Licensing Asset: What Wing Bowl Teaches Us About Trademark Value

Volpe Koenig on

What’s in a name? For Philadelphians (and young men of a particular era) “Wing Bowl” conjures up zany images from the 1993-2018 annual early morning chicken wing eating competition including scantily clad women, radio...more

Troutman Pepper Locke

Fair Is Fair? Navigating Product Integration and Clearance for Content Creators

Troutman Pepper Locke on

When you are in the business of creating content, it’s crucial to know when licenses or permissions are required to use the intellectual property of others (such as copyright and trademarks). In this article, we explore what...more

Robinson+Cole Data Privacy + Security Insider

Privacy Tip #447 – Understanding Cybersquatting

We are seeing an increase in cybersquatting incidents. What is cybersquatting and how can it affect you? According to Sentinel One, cybersquatting, or domain squatting, “involves the registration, selling, or use of an...more

Farella Braun + Martel LLP

Mad Max or a Brand Warrior: HBO's Experience In the Branding Thunderdome

After a two-year experiment under the MAX trademark, Warner Bros. Discovery is restoring HBO MAX as the brand for its flagship streaming platform. With so many name changes in recent years, it might seem like branding...more

Wolf, Greenfield & Sacks, P.C.

Diversifying Your IP Strategy: Key Tactics for a Well-Rounded Portfolio

In today’s competitive and innovation-driven economy, protecting intellectual property (IP) is no longer just about securing utility patents. A well-rounded IP strategy that incorporates multiple forms of IP, such as trade...more

Knobbe Martens

Fashion’s New Powerhouse: IP Lessons from Prada’s $1.375 Billion Versace Deal

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On April 10, 2025, Italian fashion house Prada announced its acquisition of Versace from Capri Holdings for $1.375 billion, uniting two of Italy’s most iconic luxury brands. Though financial implications have grabbed...more

Kohrman Jackson & Krantz LLP

TikTok on the Clock: Brands Should Begin Monitoring TikTok for Unauthorized Resellers

The ever-growing ecommerce market continues to present new opportunities for brands. But with those new opportunities comes additional challenges in preventing the unauthorized resale of products online. In the past,...more

McDonnell Boehnen Hulbert & Berghoff LLP

Trump, Crypto and a New Era for IP Protection

The cryptocurrency industry is undergoing a transformative period as the Trump administration adopts a more structured and proactive regulatory approach to digital assets such as Bitcoin. This evolving legal framework not...more

Fenwick & West LLP

Building a Defensible IP Portfolio in Deep Tech

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Deep tech companies operate in high-stakes environments where technology differentiation is everything. A weak or fragmented IP strategy early on can lead to missteps that are difficult to unwind later....more

ArentFox Schiff

Know What You Don’t Know: What Are the Top Legal Issues Nonprofits and Associations Are Thinking Through Right Now?

ArentFox Schiff on

The landscape is in flux right now for nonprofits, to say the least. To help structure your action plan, these are some of the top questions our Nonprofits & Associations team has been helping our clients think through....more

Flaster Greenberg PC

Trademarks and Generative AI 101

Flaster Greenberg PC on

With the rise of generative artificial intelligence (“GenAI”), many are wondering how it will affect intellectual property law. While much has been written on the subject of copyright law – and the numerous gray areas that...more

K&L Gates LLP

Be Wary: Sophisticated Scam Emails Impersonating IP Attorneys

K&L Gates LLP on

Business owners should be aware of a new email scam circulating impersonating an intellectual property (IP) representative, containing false information, and offering trademark assistance. This nefarious email scam is sent by...more

Erise IP

Pitfalls of Co-Branding: How to Avoid Diluting Your Trademarks in Agreements

Erise IP on

Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a four-piece set of luggage...more

Saul Ewing LLP

Best Practices for Mitigating Intellectual Property Risks in Generative AI Use

Saul Ewing LLP on

Generative AI (GenAI) is transforming the business landscape, unlocking new possibilities for innovation, productivity, and efficiency. As with any major shift, GenAI comes with its own risks, particularly in intellectual...more

Jones Day

Trademark Scams 101: Common Signs of Scams and How to Avoid Them

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Scams related to U.S. trademark filings are becoming more common and sophisticated, making these scams increasingly difficult for trademark owners to identify....more

Mandelbaum Barrett PC

Protecting Intellectual Property in the Digital Age

Mandelbaum Barrett PC on

By 2027, the global cost of cybercrime, such as IP theft, is estimated to reach over $23 trillion (up from roughly $8 trillion in 2022), highlighting the critical need for strong IP protection. However, as technology evolves,...more

Venable LLP

Evidence of Increasing Scams Targeting Trademark Applicants - and What Can Be Done

Venable LLP on

In a guest article, Venable's Rebecca Liebowitz, Andrew D. Price, and Samantha J. Moskowitz examine the rise in increasingly sophisticated trademark fraud and what practitioners can do to minimize the risks for clients....more

Robinson+Cole Data Privacy + Security Insider

USPTO Issues Guidance on Use of AI Based Tools

The U.S. Patent and Trademark Office (USPTO) issued guidance on the use of AI-based tools to prepare and prosecute patent and trademark applications. This announcement supplements the previous guidance issued in February....more

Schwabe, Williamson & Wyatt PC

AI rise increases importance of IP audits

Having a clear view of your company’s patents, trademarks, copyrights and ‎trade secrets is a first step to protecting your intellectual property and ‎building a process to maximize new IP value.‎ It’s well known that a...more

Womble Bond Dickinson

Don’t take the Bait - Avoiding Trademark Scams

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In a world where trademark owners craft their brand narratives with creativity and innovation a dark undercurrent emerges – a rising tide of scams driven by the same ingenuity and resourcefulness....more

Womble Bond Dickinson

New Trademark Scam

Womble Bond Dickinson on

Over the years many clients have forwarded to us scam trademark mailings. These mailings come from various official-sounding sources, all of which seek money to allegedly take action regarding the client’s trademarks....more

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