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Intellectual Property Protection › Trademarks › Business Ownership

Roetzel & Andress

Trademark First: The Gateway to Amazon Brand Registry

Roetzel & Andress on

Amazon is the biggest third-party online marketplace in the United States and a go-to platform for numerous businesses. However, to get the most out of selling on Amazon, it is essential to join the Amazon Brand Registry....more

Mandelbaum Barrett PC

Question and Answer with a Corporate Law Attorney: FAQs Answered

Mandelbaum Barrett PC on

Starting and running a business can be an exciting yet overwhelming journey, and the legal side of things often adds complexity. Many entrepreneurs and business owners find themselves with pressing questions about how to...more

Pillsbury - Propel

Trademark Fundamentals: What Is a “Basis” for a Trademark Filing?

Pillsbury - Propel on

When applying to register a trademark, a critical component you will encounter is selecting a “basis” for the application. Selecting the correct basis is crucial for ensuring that your application is processed smoothly and...more

Stradling Yocca Carlson & Rauth

California Business Divorce: Understanding IP Ownership in the Context of Operating a California Business

Stradling Yocca Carlson & Rauth on

Picture a renowned winery in the heart of Napa Valley that has built its reputation on a trademark that connoisseurs associate with exceptional quality. This trademark, a symbol of years of hard work and dedication,...more

Orrick, Herrington & Sutcliffe LLP

Founder Series: Top Tips to Follow to Protect Your Ideas

Orrick, Herrington & Sutcliffe LLP on

Orrick's Founder Series offers monthly top tips for UK startups on key considerations at each stage of their lifecycle, from incorporating a company through to possible exit strategies...more

Shumaker, Loop & Kendrick, LLP

Client Alert: Is Your Business Franchisable? An Alternative Method for Business Enterprise Growth

Shumaker, Loop & Kendrick, LLP on

When business owners contemplate expan­sion and growth of their business enterprise and brand, they must first make a fundamental decision on strategy and method of expansion. Should they (a) expand on their own, utilizing...more

Fenwick & West LLP

Branding Strategy: Key Questions Your Startup Should Consider

Fenwick & West LLP on

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

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