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Intellectual Property Protection › United States Patent and Trademark Office › Influencers

Dorsey & Whitney LLP

INTA in Sunny San Diego: A Quick Wrap-Up

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The Dorsey Trademark, Copyright + Advertising team is back from the 2025 International Trademark Association Meeting. It was one for the books. We mixed and mingled with old and new colleagues and as well as our friends from...more

Baker Botts L.L.P.

Intellectual Property Report January 2025

Baker Botts L.L.P. on

In an era of content creation, social media influencers are tasked with the creative job of building a personal brand to influence the general public’s purchasing decisions and lifestyle choices. Creating a brand identity...more

Seyfarth Shaw LLP

Boss Moves in Makeup: A Look at the Future of Cosmetics

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Seyfarth hosted its first “Future of Cosmetics and Personal Care Products" event in its New York office on November 12, 2019. The event brought together industry leaders and Seyfarth attorneys for a timely conversation on the...more

Robins Kaplan LLP

Pixel Perfect: The Legal Implications of Virtual Influencers and Supermodels

Robins Kaplan LLP on

Is traditional advertising dying in the Digital Era? Not only is offline marketing facing a slow death (goodbye, classifieds!), but companies are realizing that traditional online advertising may be losing its power....more

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