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Weintraub Tobin

The Briefing: Who Owns Jack Nicklaus? Lessons for The Creator Economy From a Brand Battle

Weintraub Tobin on

What happens when a business built on a celebrity’s name no longer controls the name itself? In this episode of The Briefing, attorneys Scott Hervey and Jessica Marlow break down the Nicklaus Companies v. GBI decision and...more

BakerHostetler

Consumers Know It Really Is a Barbie World

BakerHostetler on

Integrated Marketing Promotions: How Do Brand Tie-Ins Work? I’m a Skipper in a Barbie world. Even if the brunette little sister doesn’t make an appearance, I can’t wait to see the Barbie movie this weekend. Warner Bros....more

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