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Italy Marketing

DLA Piper

Italy: Marketing Privacy Consent – Is Double Opt-In Now Mandatory?

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A recent and far-reaching decision by the Italian Data Protection Authority (Garante) has significantly altered the rules governing marketing privacy consent in Italy, introducing a potential obligation to adopt a double...more

Hogan Lovells

New Version of the Digital Chart Regulation: Key Updates on Influencer Marketing

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The new version of the Digital Chart Regulation, adopted on October 30 by the Italian Advertising Authority (IAP), introduces significant updates in the realm of influencer marketing. This revision comes at a time when the...more

Hogan Lovells

L’attività dell’influencer può integrare una tipica attività di agente ex artt. 1742 e ss. C.C.

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Con sentenza n. 2615 del 4 marzo 2024 il Tribunale di Roma, sezione lavoro, ha confermato la correttezza dell’accertamento ispettivo della Fondazione Enasarco secondo la quale l’influencer che, sui propri profili, promuove...more

Hogan Lovells

The influencer’s activity may integrate a typical agent activity under Art.1742 et seq. of Civil Code

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With decision no. 2615 of 4 March 2024, the Labour Court of Rome confirmed the Enasarco's inspection stating that an influencer who promotes brand's products on a permanent and continuous basis through his own social network...more

Katten Muchin Rosenman LLP

Let Them Eat Cake: Italy's Antitrust and Advertising Authorities Crack Down on Influencers - Kattison Avenue/Katten Kattwalk |...

Pandoro, a traditionally star-shaped sweet bread dusted with powdered sugar, is a favorite holiday treat in Italy, rivaled only by panettone, a domed Milanese cake with candied orange, lemon and raisins. According to newswire...more

Foley & Lardner LLP

Regulating Influencer Marketing: A Comparative Analysis of Laws Across the World

Foley & Lardner LLP on

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they...more

Katten Muchin Rosenman LLP

Kattison Avenue | Issue 9

Kattison Avenue examines the latest topics in advertising law affecting today's advertisers, advertising and promotions agencies, technology developers, content producers and entertainment companies. ...more

Hogan Lovells

Foul play - first enforcement of Italian Decree on ambush marketing

Hogan Lovells on

On 19 April 2022, the first-ever decision based on Italian Law Decree No. 16/2020 – regulating ambush marketing – was issued. It fined the multinational e-commerce company Zalando SE ("Zalando") for an ambush marketing...more

Hogan Lovells

The Italian Supreme Court rules on the liability of broadcasters for unlawful advertising of medical devices

Hogan Lovells on

By decision No. 10892 published on 7 May 2018, the Italian Supreme Court ruled on an appeal brought by the Ministry of Health against a decision of the appellate Court of Padua in a case concerning the administrative...more

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