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Lanham Act Contract Terms Trademark Licenses

Rivkin Radler LLP

Keeping ‘Happy Valley’ Happy: A Cautionary Tale For Promo Firms

Rivkin Radler LLP on

The adage that “it is better to ask for forgiveness than permission” does not apply to trademark law. This is especially true where receiving forgiveness may be conditioned by paying substantial sums of money to brand owners...more

Jaburg Wilk

Trademark Licensing: How to License Your Brand Without Losing Rights

Jaburg Wilk on

Trademark licensing allows brand owners to authorize others to use their mark in connection with goods or services—often in exchange for royalties or business partnerships. When done properly, licensing can strengthen a brand...more

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