When DE&I Are Under Attack: On Record PR
Wolf Greenfield’s New Shareholders
When Law Firms Become Political Targets: On Record PR
Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture - CMO Series REPRESENTS Re-release
Stop stressing about the ROI of your thought leadership, OK?
Vetting a ghostwriter? Make sure they say they'll do this one thing.
Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
Ryan MacDougall Discusses Business Development in the Legal Industry
Hsu Untied interview with Al Araiza, Partner at Perkins Coie
Hsu Untied interview with John Hueston, Founding Partner at Hueston Hennigan
Taking the Pulse of the Legal Industry Using High-Level Data: On Record PR
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Building a Prosperous Future for Law Firms: On Record PR
Law Firm Economics on a Global Scale: On Record PR
Ralph Allen of Kelley Drye & Warren on Driving Profitability: The Intersection of Operations & BD - Passle's CMO Series Podcast EP146
Law Firm ILN-telligence Podcast | Episode 83: Alishan Naqvee | LexCounsel, India
CMO Series REPRESENTS - Lynnette Espy-Williams of Cozen O’Connor on Thriving Together: Cultivating Allyship, Safety & Diversity in Law Firm Culture
CMO Series REPRESENTS - Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client Relationships
Will Brewster of Clyde & Co on The Journey Of A Law Firm Merger Through a Communications Lens - Passle's CMO Series Podcast
Brett Burney Chats with the Leaders of a Data-Driven, Technology-Enabled Law Firm
Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more
Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers shouldn't stress about the ROI of their thought leadership. + Learn more about Wayne Pollock:...more
Will a small SEO budget even make a difference? Can you get any real ROI, or will it just be money down the drain? Many law firms begin with lower-cost SEO packages only to wind up frustrated when their expectations don’t...more
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more
‘Tis the season for website updates! The holiday season can be a whirlwind, but it’s also a prime opportunity for law firms to connect with current and prospective clients....more
Decision paralysis impacts people who struggle to make a decision, often because they’re faced with too much information or too many options. Your website may be contributing to people’s frustration and exhaustion when trying...more
Growing beyond a single practice area is an admirable goal, but instant gratification? Unrealistic. It happens often—we work with law firms who rank well in one area of law, and they decide they want to rank for another. We...more
Getting more followers on social media may be an important goal for your law firm. That’s because a growing number of followers is a sign of expanding reach and exposure. As your firm scales, you should see a similar trend...more
This past spring, as the first signs of blooming flowers began to decorate Philadelphia’s tree-lined streets, TeamLISI was bustling with excitement and anticipation, planning for the grand celebration of our 25th anniversary....more
July 30, 2024 | Blog Apple’s recent announcement about Apple Maps’ availability on the web has the potential to impact your law firm’s local SEO significantly. This guide will help you understand how to use Apple Business...more
Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more
Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more
In this episode of “Real Talk,” Amanda K. Cipriano and Rachel Moseson Dikovics speak with Dr. Traci Cipriano, clinical psychologist, formerly practicing lawyer, and a speaker, executive coach, consultant and author, about...more
From startups to multigenerational enterprises, there’s considerable opportunity for lawyers to serve small businesses – but little attention given to the demographic. Much of the legal press is concentrated on the...more
Diversity Equity and Inclusion are top of the agenda for many law firms, but there's no silver bullet to effectively implementing programs and strategies that drive meaningful change. Today on CMO Series REPRESENTS, Yasmin...more
In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more
Our Legal Marketing 2.0 Podcast has covered a diverse range of topics, with host Guy Alvarez sitting down with many of the top and changemakers in the world of legal marketing....more
Although Instagram has been around since 2010, it is only just becoming a platform that attorneys are using to their competitive advantage. Blogs on the other hand have been around (technically) for 28 years, and have been...more
Acquiring new clients is so important to law firms that it can be easy to overlook those they already have! The fact is that most firms already have a base of people that are engaged with their business and interested in...more
Does your law firm give Search Engine Optimization (SEO) the respect it deserves? SEO is the most powerful digital marketing tool lawyers and law firms can leverage today. Make effective use of these tactics, and you’ll...more
Content marketing is more than just a buzzword. With the term thrown around so much, you might be under the impression that law firm content marketing anyone can crank out content. But that’s absolutely not the case. Law firm...more
Attorneys sometimes struggle to set themselves apart from their peers. One way is to find a niche and develop expertise. This is true for appellate lawyers, who, though already focused on appellate law, can cultivate unique...more