Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with Bobby Earles, Partner at Cooley
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Hsu Untied interview with Cyndie Chang, Partner at Duane Morris
Hsu Untied interview with Ed Reines, Partner at Jones Day
Are you using thought leadership as "after hours" client advocacy?
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Hsu Untied interview with David Brekke, Partner at Goodwin
Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Hsu Untied interview with Julie Park, Partner at MoFo
The lesson 2,886 newspapers can teach law firms about thought leadership
Podcast - The 3 Core Themes of Trial Law: Know Your Court
Thought leadership as a secret crisis management weapon?!
Turenna Ramirez Ortiz Highlights Her Journey of Empowerment in Mexico’s Legal Landscape
Several colleagues were recently interviewing for a role as the head of Practice Group Management at a law firm. Some came from firms that I would describe as having empowered their practice group leaders—firms that were, in...more
Senior technology leaders from major UK law firms reveal evolving procurement priorities that go far beyond traditional security requirements UK law firms are fundamentally reshaping how they evaluate and purchase legal...more
In today’s fast-moving legal landscape, where precision, speed, and dependability are critical, choosing the right court reporting provider can significantly impact a law firm’s outcomes and reputation. Yet too often, the...more
If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more
The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more
John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more
At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more
The legal profession stands at the edge of a cliff, and most practitioners are sleepwalking toward it. This isn't about gradual change or market evolution. The legal industry is being rewired in real time by artificial...more
Cross-selling is becoming an essential part of how law firms can boost their revenue and create long-lasting relationships with their clients. Yet, CMOs and BD leaders have recognized that their lawyers are struggling to...more
With recent shifts in trade policies and tariffs, lawyers are increasingly called upon to navigate complex geopolitical landscapes. We’ve long recognized that today’s legal advisors must act as business partners to their...more
Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to...more
The legal profession is experiencing a quiet revolution, and most law firms are completely unprepared for what's coming. While Big Law partners obsess over billable hours and corner offices, a new generation of lawyers is...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more
The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Hiring a lawyer is a major decision. You select someone to help you navigate a challenging, often emotional, situation, and you may spend a significant amount of money on their legal services. So how can you get the best...more
Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more
Being a good communicator is central to being a good lawyer. Last month, I sat in on a fireside chat between President Obama and the president of my alma mater, Hamilton College. As someone widely regarded as one of the most...more
Because cross-selling, or cross-serving as some prefer to call it, can be a challenging endeavor in many law firms, and given James Barclay’s friendship, I didn’t want to miss his session at our recent Legal Marketing...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more
The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights....more
Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more