Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with Bobby Earles, Partner at Cooley
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Hsu Untied interview with Cyndie Chang, Partner at Duane Morris
Hsu Untied interview with Ed Reines, Partner at Jones Day
Are you using thought leadership as "after hours" client advocacy?
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Hsu Untied interview with David Brekke, Partner at Goodwin
Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Hsu Untied interview with Julie Park, Partner at MoFo
The lesson 2,886 newspapers can teach law firms about thought leadership
Podcast - The 3 Core Themes of Trial Law: Know Your Court
Thought leadership as a secret crisis management weapon?!
Turenna Ramirez Ortiz Highlights Her Journey of Empowerment in Mexico’s Legal Landscape
The days of the lone-wolf attorney are numbered; the future belongs to firms that hunt in packs. Those who incentivize and reward true teaming will win. Mike Mellor explains....more
At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more
Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more
The In-House Counsel Panel at the 2025 Legal Marketing Association (LMA) Annual Conference offered something that our conference attendees always find valuable: unfiltered client insights....more
Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more
I’m on hold, listening to what I’m sure this company assured itself was jazzy music, while I try not to grind my teeth together. It has been four weeks since the dishwasher repairman was here to assure me that it would only...more
Driving client engagement is important. With demand for services remaining almost flat, firms are grabbing share of wallet from one another. Not sure what to ask clients? How to build long-lasting trusted advisor...more
Receiving acknowledgement for a job well done, or for helping another business colleague or contact, or for ongoing work received from a client, is rewarding for the recipient. The inherent message is “you matter.”...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
There are limited ways for a law firm to differentiate from other firms. After all, the practice of law is basically the sale of hours (expertise) in exchange for fees. So how can a firm actually stand out from the rest?...more
A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint using tools like Myers Briggs and others or from a...more
Recent legal industry reports (i.e., the Citi Advisory and Georgetown Report) have highlighted financial performance for law firms in 2022, which presented law firm leaders with many challenges and opportunities while...more
General Counsel today still report that most outside counsel do not know their clients’ businesses at a level the clients expect. Partners will respond by saying they do indeed understand their clients’ businesses. Here is...more
Last month, TransPerfect held its annual internal conference which made a pleasant change of pace from my attic confines of the last two years. The event was as intense, thought-provoking and instructive an experience as I’ve...more
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal....more
I’m not big on resolutions. Some years, I have some, other years I don’t, but they’re generally things I’d like to add more of to my life (like the year I decided I would try to learn how to knit – I’ve been crocheting...more
Abraham Lincoln said that “[i]n war, both sides think that God is with them. Both may be wrong but only one may be right.” Like Lincoln’s wartime adversaries, most lawyers I know think that they are at the pinnacle of their...more
A recent conversation I had with a GC revolved around what lawyers should do when meeting with them, or with any client or potential client. If you don't already have them, these are skills that can be learned. ...more
Let’s talk about bundling your services and your prices as a way to thank and retain clients, and also as a way to attract new business. Additional episodes and direct links to subscribe on Apple, Google, and Spotify can be...more
Remember when “client team” referred to just the attorney’s billing to a particular client? With flat demand for legal services now and for the foreseeable future, law firms are in a race to increase market share with their...more
Initial consultations are critical to the success of any law firm. The reality is that law firms that want to thrive and succeed need to put their best foot forward in an initial consultation. Obtaining new clientele is...more
In tough economic times, business development takes on added importance. Here are some truly simple, yet often overlooked ways of adding some fuel to your business development activities. These tips are for seasoned...more