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Law Firm Partners Content Strategy

Copo Strategies + Law Firm Editorial Service

Attorneys have no choice. They need to be the Joe Rogan of their practices.

In today’s noisy and fast-changing content landscape, attorneys and law firms should strive to become THE DESTINATION for thought leadership in the eyes of their clients and referral sources—not merely A SOURCE of it....more

9Sail

Digital Neglect is Killing Your Law Firm’s Growth (And You Don’t Even Know It)

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If your firm’s digital presence is lackluster or underperforming, it’s actively sabotaging your bottom line. While you’re focusing on billable hours and client development, a silent revenue killer is systematically draining...more

Passle

Carl Kennedy of Katten on Building a Competitive Edge with Thought Leadership - Passle's CMO Series Rainmakers

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Creating impactful thought leadership content in a high-pressure, client-driven industry is no small feat, especially when time is tight. But done right, it can unlock career-defining opportunities, from keynote invitations...more

JD Supra Perspectives

What General Counsel DON'T Want From Your Firm's Thought Leadership

JD Supra Perspectives on

LIMELIGHT's Amy Hanan shares a list of what to avoid when publishing thought leadership that aims to reach legal decision-makers and drive visibility and relationships....more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms are missing this enormous thought leadership opportunity

Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

A recap of some of the most widely read news, analysis, and commentary published on JD Supra during June, 2025. Good work, smart folks....more

Passle

Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175

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Content has become a powerful driver of visibility and growth in the legal industry. But with so many approaches to creating and delivering content, how can firms foster a culture that not only encourages contribution but...more

9Sail

Yes, Your Referrals Are Actually Validating You on Google First

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The most dangerous assumption in legal business development is that referred clients bypass digital scrutiny. New data from 9Sail’s forthcoming Am Law 200 Digital Visibility Report reveals a stark reality: 56% of law firm...more

JD Supra Perspectives

How to Manage a Successful Content Program – ‘Office Hours’ Recap with Rich Meneghello

JD Supra Perspectives on

Paul Ryplewski shares valuable takeaways from a recent conversation with Rich Meneghello, Chief Content Officer at Fisher Phillips....more

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Copo Strategies + Law Firm Editorial Service

Consider angles when mapping out your thought leadership strategy, not just topics

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more

Passle

CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership

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Thought leadership is a cornerstone of content marketing in professional services; it showcases your firm’s expertise and strengthens client relationships. The real challenge is uniting lawyers on one platform to centralise...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

JD Supra Perspectives

Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

JD Supra Perspectives on

Rebecca Edwards Hnatowski shares takeaways from the keynote session at LMA’s 2025 Annual Conference in Washington, DC, featuring two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat....more

Copo Strategies + Law Firm Editorial Service

Thought leadership isn’t about leading thoughts. It’s about leading through thoughts.

You don’t need to have revolutionary thoughts to be successful with your thought leadership program. You simply need to consistently publish thoughts that provide guidance and insights. You might think thought leadership...more

Copo Strategies + Law Firm Editorial Service

The lesson 2,886 newspapers can teach law firms about thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Good2bSocial

How Law Firms Can Use Generative AI to Enhance Social Media Marketing

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Social media remains one of the most powerful digital marketing channels for law firms to connect with potential clients, nurture relationships, and build authority. But standing out in a crowded feed can be challenging...more

Copo Strategies + Law Firm Editorial Service

Thought leadership as a secret crisis management weapon?!

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a proactive—and effective—crisis management tool for lawyers and law firms who are prolific...more

Copo Strategies + Law Firm Editorial Service

New lateral partners coming aboard? They'll need a Thought Leadership Blitz

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why law firms and their new lateral partners and lateral practice groups should employ a Thought Leadership Blitz to...more

Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

JD Supra Perspectives

How to Optimize Your Thought Leadership for AI Visibility?

JD Supra Perspectives on

Want to optimize your firm's thought leadership so that AI platforms recognize its value and include your insights in answers to user questions? Chances are you're doing some of this already....more

JD Supra Perspectives

How to Help Your Attorneys to Produce Successful Thought Leadership – An Office Hours Recap

JD Supra Perspectives on

Paul Ryplewski shares a recap of a recent client webinar with Katie Hollar Barnard, Managing Partner and CEO, Firesign | Enlightened Legal Marketing, and Lauren Michaud Knotts, Senior Communications & PR Manager, McGlinchey...more

Copo Strategies + Law Firm Editorial Service

Want your thought leadership articles to be read? Spend more time on THIS

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

JD Supra Perspectives

How to Maximize ROI on Law Firm Marketing and BD Activities

JD Supra Perspectives on

Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more

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