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JD Supra Perspectives

How to Maximize ROI on Law Firm Marketing and BD Activities

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Maximizing the ROI of marketing and BD activities in law firms is challenging but not impossible. Jeff Berardi explains how firms should focus on three key areas. ...more

JD Supra Perspectives

3 Ways AI Will Transform Legal Marketing & Business Development

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The holy grail of marketing—not just in law but in every industry—is one-to-one engagement. Michael Idinopulos explores how and why AI is the perfect solution....more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

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Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

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Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Copo Strategies + Law Firm Editorial Service

The secrets of a prolific legal content creator - Legally Contented podcast

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

JD Supra Perspectives

Not New, Just Normal: Three Ways to Elevate the Client Experience in 2020

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Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more

Legal Marketing Association (LMA)

Law Firm Crisis Communications: How to Manage Your COVID-19 Response - Webinar Recording

Watch and listen to the recorded version of LMA's recent deep dive webinar: Coronavirus Crisis Communications, produced for LMA members in lieu of the crisis comms panel planned to take place at the Denver2020 conference. ...more

JD Supra Perspectives

Continuity of Care: Reassuring Clients You're Prepared for COVID-19

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Susan Kostal offers messaging tips to reassure clients your firm is able to respond and meet their legal needs during a crisis....more

Legal Marketing Association (LMA)

Where Law Firm Marketing Should Innovate [Infographic]

Results of a 2018 joint survey report from LMA and Bloomberg Law on law firm investment in marketing and business development....more

The Market Leaders Podcast

Thought Leadership Tactics for Client Growth - Market Leaders Podcast with Chris Newman of McDermott, Will & Emery

Join David Ackert as he interviews Chris Newman, Director of Practice & Industry Business Development at McDermott, Will & Emery LLP on this episode of the Market Leaders Podcast. Tune in to hear them discuss: - McDermott's...more

Beacon Insights by JD Supra

How to Use Data to Produce Your Most Successful Law Firm Event

A step by step guide to how data can help your business development and marketing team work with attorneys to create the perfect law firm event....more

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