Richard Meneghello of Fisher Phillips on How Smart Content Can Set Your Firm Apart - Passle's CMO Series EP175
Hsu Untied interview with Shaalu Mehra, Partner at Foley
Hsu Untied interview with Bobby Earles, Partner at Cooley
Jason Levin of Ready, Set, Launch on The Key to Cross-Selling: Building Real Human Connection - Passle's CMO Series EP174
How Law Firm Leaders Use Thought Leadership to Drive Growth: Passle CMO Series Live Special
Hsu Untied interview with Benjamin Sadun, Partner at Dechert
Hsu Untied interview with Cyndie Chang, Partner at Duane Morris
Hsu Untied interview with Ed Reines, Partner at Jones Day
Are you using thought leadership as "after hours" client advocacy?
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
CMO Series Digital Masterclass: Chris Yates of Bristows on How to Bring Lawyers Onboard and Streamline Thought Leadership
Hsu Untied interview with David Brekke, Partner at Goodwin
Hsu Untied interview with Karen Deschaine, Partner at Wilson Sonsini
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
Hsu Untied interview with Julie Park, Partner at MoFo
The lesson 2,886 newspapers can teach law firms about thought leadership
Podcast - The 3 Core Themes of Trial Law: Know Your Court
Thought leadership as a secret crisis management weapon?!
Turenna Ramirez Ortiz Highlights Her Journey of Empowerment in Mexico’s Legal Landscape
Instead of shouting about the large settlements and verdicts in their cases, plaintiffs’ firms can craft thought leadership regarding those results to build referral relationships, get more cases, and recruit top talent. ...more
If you work in a law firm and don’t understand how to bring in business, you’re leaving your future in someone else’s hands. John Eix explains....more
John Eix explores key hurdles facing corporate law firms in 2025—challenges that must be addressed to remain relevant, profitable, and resilient in a client-first legal economy....more
The legal profession is experiencing a quiet revolution, and most law firms are completely unprepared for what's coming. While Big Law partners obsess over billable hours and corner offices, a new generation of lawyers is...more
The lateral hiring market is always in motion—and law firm leaders are frequently under pressure to act. But before you make your next big lateral hire, pause. You have a lot more to lose than you think. The firms that are...more
The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more
In May of 2023, I (Mike) tried to raise awareness of the challenges of navigating generational changes by focusing on the impact on partner compensation… The post Navigating Generational Friction in Law Firms appeared first...more
Heather E. McGowan, a globally recognized future-of-work strategist and best-selling author, delivered a keynote that brought equal parts clarity, urgency, and inspiration to attendees of the Legal Marketing...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more
A new year brings new changes to Google’s search landscape. If your firm is looking to rank higher and stand out in crowded search results, don’t miss this exclusive webinar led by Omnizant’s Director of SEO, Emily Brady....more
Beginning in 2014, many of you probably read my blog regarding having a checkup for you and, if you have one, your business. This does not involve the doctor, but it does involve all the other professionals in your personal...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
Law firms looking to expand into new markets must determine the best strategy. Some start from scratch, open a satellite office and attempt to grow it. Others seek to buy existing law firms and put them under their umbrella....more
True greatness is based on our ability to unleash the potential of those around us. To do this you have to shift your focus from personal accomplishments to enabling others’ success. If you do so, your actions will have an...more
Delegation isn’t just a skill; it’s an art—and let’s face it, one of the hardest to master. As a lawyer and leader, it’s easy to convince yourself that you’re the only one who can do things the “right way.” But the reality...more
Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM...more
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more
Many law firm owners and managers want to grow or scale their firms. If they can increase their firm, they can pay themselves and their employees more. With more income, law firms can do other great things, like buy new...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more
The landscape of networking has shifted significantly in recent years, driven in large part by the pandemic. This period has accelerated changes that were already underway, such as the rise of virtual meetings, remote work,...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more