Thought leadership boils down to just these two words
Lawyers Beware: There Could Be Serious Ethics Issues With The New AI Browsers
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Here are four ways to convert webinars into articles people will actually read
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
As generative AI in the legal industry rapidly evolves, law firms are feeling pressure to adopt, but also significant hesitation. From partners to associates and administrative staff, legal professionals are still expressing...more
Anyone who has encountered process serving in movies or television likely thinks of it as full of elaborate disguises and shady escapades leading up to the “you’ve been served” line. In reality, that’s not how it usually...more
It’s Not a Pipeline Problem. It’s a Process Problem. The data is clear: 90% of firms have restructured their support teams, and yet over half are planning more changes. Why? Because even as firms respond to retirements and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) discusses the two words that explain why thought leadership is such an important marketing and business development tool for...more
For many legal departments, the journey to implementing a Contract Lifecycle Management (CLM) system is complex and resource intensive. But what if the next leap in contracts efficiency doesn’t require ripping out what you’ve...more
Most of the headlines about AI misuse in legal filings involve non-existent cases hallucinated by AI systems used in brief writing without cite checking. Attorneys relying on generative AI systems have been sanctioned after...more
AI just took a major step forward, and lawyers need to be paying attention. In this episode, I break down the launch of new AI browsers from ChatGPT and Perplexity. These tools are designed to act on your behalf, reading...more
AI is no longer a distant concept for law firms. It's here -- and it has the potential to transform how we deliver for clients with greater accuracy and efficiency. Yet, many law firms remain hesitant to act. That is not...more
Law firms have a leadership crisis. Not a shortage of managing partners or practice group heads, but a fundamental inability to develop actual leaders from within their ranks. The traditional model of promoting the best...more
Law firm marketing leaders are no strangers to the impossible to-do list. One day, it’s a lateral hire who needs a fast integration plan. Next, a partner wants a new campaign live by the end of the week. Layer in ongoing...more
Every day, lawyers and judges the world over are asking ChatGPT and other AI tools to help them reason through complex ethical dilemmas, draft arguments, and make strategic decisions....more
Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more
Most great attorneys didn’t get where they are alone. While the best attorneys are no doubt talented and deserving, most of them become so because they have a strong support network, hard at work in the background. And...more
At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more
For decades, healthcare providers have formed or contracted with management services organizations (MSOs) to assist them with the "administrative challenges associated with running their business. MSOs are often able to...more
When things inevitably shift, the lawyers with strong reputations and broad relationships are the ones who land on their feet....more
Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways that thought leadership can help attorneys secure speaking engagements. 1. It gets them exposure to event...more
In today’s digital-first world, your law firm’s website is more than just a virtual brochure—it’s your most powerful marketing asset. Yet, I’ve encountered countless law firm websites that failed to convert visitors into...more
Steal the systems that turn lawyers into rainmakers — without cold calls, schmoozing, or burnout - Do you want: - To build a 7-Figure Book Without the Grind - The New Business Development Playbook for Law Firm...more
On Thursday 5th June, we hosted CMO Series Live 2025 in New York. Throughout the day, we witnessed incredible sessions led by marketing and law firm leaders. Today, we are revisiting one of the standout sessions from the day,...more
What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more
Several colleagues were recently interviewing for a role as the head of Practice Group Management at a law firm. Some came from firms that I would describe as having empowered their practice group leaders—firms that were, in...more
If you’re reading legal briefs late at night because administrative tasks consumed your day, you’re not alone. But you don’t have to accept this as the inevitable cost of managing a small law firm...more
Digital underperformance is creating measurable business risk for law firms. Between 2024 and 2025, Am Law 200 firms collectively lost over 1.4 billion backlinks—digital credibility signals that directly impact search...more