Thought leadership boils down to just these two words
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Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
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Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
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The lesson 2,886 newspapers can teach law firms about thought leadership
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There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
As generative AI in the legal industry rapidly evolves, law firms are feeling pressure to adopt, but also significant hesitation. From partners to associates and administrative staff, legal professionals are still expressing...more
Law firm pricing has traditionally focused on the financial side—controlling discounts, improving realization, and managing rates. But today’s legal market expects more. Clients want predictability and transparency. Lawyers...more
Business development (BD) focuses on identifying and supporting opportunities that align with growth targets and strategic objectives, while communications tailor internal and external messaging to advance these business...more
In today's fast-moving digital world, having a well-organized Martech stack helps marketers streamline their work, use data to create personalized campaigns, and achieve efficient, measurable results across various channels. ...more
If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we...more
Recently, I noticed an EXPLOSION of interest in my post from last year on the state of the legal industry, where we talked about relaxing because the industry was familiar with contractions. This is still true, but the word...more
It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
Generative Artificial Intelligence, or GenAI, is allowing for efficiencies within companies and firms. These tools allow shortcuts by taking the first crack at summarizing documents, conducting research, creating marketing...more
Generative AI is poised to make a significant impact on the legal sector, enhancing the practice of law with innovative and efficient solutions. At Legalweek 2024, we explored the effects of this groundbreaking technology...more
“Culture eats strategy for breakfast.” – Peter Drucker We’ve all heard this famous admonition from the founder of management consulting, but what does it mean to us, today, in the legal world?...more
In my last two pieces, we navigated the intricate landscape of the 2024 law firm rate setting and broached the powerful bond between law firms and clients when discussing rates and value. Today, let’s venture into the future...more
In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more
Summary: Building a strategy focused on fast-moving topics like AI requires a different approach. Assumptions are quickly proven false, and new ideas are introduced, causing our priorities to change. ...more
The legal industry has been on the verge of either “ending as we know it,” or being forced to endure massive change, every five to ten years since at least the 1980’s. Consider some of the history:...more
The sky is falling! AI is taking the legal industry by storm and lawyers will soon be extinct! This was a common refrain amongst legal professionals in New York last week at the 2023 Legalweek conference. The good news? This...more
Forget size, age, awards, geography, even subject matter. Professors at Harvard Business School have deduced that there are really only four specific types of professional services practices … and that practitioners who...more
The legal industry is one of the last industries to jump on the digital transformation train, but the COVID-19 pandemic is pushing the legal industry to more readily accept tools that allow for more seamless remote processes....more