Why Partner Development is the Key to Law Firm Resilience: On Record PR
These are the six ways thought leadership will support your firm's strategic plan
Building Your Future at Holland & Knight: Willie Phillips' Transition from Public Sector to Partner
Want to use a positioning cheat code? Try "early bird" thought leadership.
Thought leadership boils down to just these two words
Lawyers Beware: There Could Be Serious Ethics Issues With The New AI Browsers
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Here are four ways to convert webinars into articles people will actually read
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more
Last week, I had the opportunity to spend time with Cain Elliott, Chief Legal Futurist at Filevine. Our conversation was both inspiring and jarring. He walked into the room and asked a question that every law firm, lawyer,...more
Generative AI (GenAI) is no longer a novelty. It’s a strategic asset for firms that know how to use it well. For legal marketers, it presents a powerful way to accelerate content creation, boost efficiency, and spark...more
The legal industry has been on the verge of either “ending as we know it,” or being forced to endure massive change, every five to ten years since at least the 1980’s. Consider some of the history:...more