Thought leadership boils down to just these two words
Lawyers Beware: There Could Be Serious Ethics Issues With The New AI Browsers
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Here are four ways to convert webinars into articles people will actually read
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
It’s Not a Pipeline Problem. It’s a Process Problem. The data is clear: 90% of firms have restructured their support teams, and yet over half are planning more changes. Why? Because even as firms respond to retirements and...more
Law firm marketing leaders are no strangers to the impossible to-do list. One day, it’s a lateral hire who needs a fast integration plan. Next, a partner wants a new campaign live by the end of the week. Layer in ongoing...more
At Society 54, we believe strategy shouldn't be confined to a binder or pulled out for review only once a year. It should be actionable, dynamic, and directly tied to real-time insights into your firm's operations. In today's...more
In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more
It is common in any organization to focus on leadership at the top and on performance at the front lines. But what happens to those in the middle? While focusing on leadership at the top is important, there is something to be...more
As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more
In May of 2023, I (Mike) tried to raise awareness of the challenges of navigating generational changes by focusing on the impact on partner compensation… The post Navigating Generational Friction in Law Firms appeared first...more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
A few years ago, I wrote a blog on proactive profitability. Given the evolving dynamics and trends in pricing in 2025, I want to explore a parallel concept: proactive strategic pricing. ...more
Let me tell you something straight – mediocrity is a choice, and excellence is a habit. I’ve spent my career watching companies rise and fall, and the one constant separator between success and failure is the relentless...more
A new year presents a valuable opportunity to strengthen client relationships and ensure alignment with their evolving needs. As a trusted advisor, it’s essential to proactively engage with clients to understand their goals,...more
The difference between a thriving practice and one that merely survives often comes down to a single factor: knowing exactly who you serve and how to effectively reach them at the right time with the right messaging....more
Market Dynamics Are Changing In-House Relationships with Law Firms - A quiet revolution is taking place in outside counsel management: general counsel (GCs) are turning away from the traditional elite law firms — bastions...more
In a world where time is the one resource we can’t reclaim, understanding its true value is transformative. Imagine this: your time is worth $400,000 per minute. What would change in your life if you adopted this mindset?...more
If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we...more
How can law firms attract, integrate, and retain top talent across all levels while gaining a competitive advantage? This is the proverbial question that remains top of mind for recruiters and business development...more
Strategic pricing within law firms is more than just setting rates; it is a year-round endeavor that aligns with the firm’s pursuits, understands industry market cycles, factors practice innovation, and, most critically,...more
Drowning in Data - The volume of data that legal departments create continues to increase each day. This presents both a challenge and an opportunity. How can legal departments navigate this challenge and use this rich...more
I recall an interview with Alabama’s head football coach Nick Saban several years ago. Minutes after winning the national championship game he stated: “We’re going to enjoy this for 24 hours or so, then it’s back to work.”...more
In 2018, I posed a list of rhetorical questions for law firm leaders to consider in the coming year. I hope most leadership teams have addressed those questions because, as the business model evolves and the challenges grow...more
Realization, the long-standing hallmark of law firm performance, is ready for a makeover. While the metric is not inherently flawed, its calculation and application have been twisted, resulting in misinterpretation and...more