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These are the six ways thought leadership will support your firm's strategic plan
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Want to use a positioning cheat code? Try "early bird" thought leadership.
Thought leadership boils down to just these two words
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Six ways your thought leadership can help you land speaking opportunities
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Industry jargon is your clients' and referral sources' love language
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Consider angles when mapping out your thought leadership strategy, not just topics
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The lesson 2,886 newspapers can teach law firms about thought leadership
Working in insurance coverage and dispute resolution, my clients are almost always repeat business. My friendly competitors are all highly skilled service providers who meet high performance standards over and over again. ...more
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to...more
Now more than ever, law firms of all sizes are laser-focused on generating new business. While client acquisition is vital, sustainable growth also comes from within. Think stronger relationships, better service, and deeper...more
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
Take a quick look in my garage and you will see boxes filled with tools. At first glance, many of them appear to be doubles of the same tool. You may ask, ‘why so many of the same tools?’ I would answer, ‘take a closer...more
Studies in the legal market consistently show that most client team “programs” are not doing well and that many firms do not even have a focus on key clients. Here are some quick bullet points to… Originally published...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
In this episode of On Record PR, we go on record with Lizzy McLellan, business of law editor at ALM media. This episode was recorded May 29 during the COVID-19 pandemic. Gina and Lizzy will talk about how the outbreak has...more
You probably saw the title and thought “what is he writing about?” It could about the great Talking Heads song of the same name, but it’s not. It’s about living in circumstances that changed on a dime forcing most to work...more
I’m a new leader in my organization. It’s true that I’ve been in a leadership role for a number of years, and held leadership positions in other organizations, but when my dad (our former Executive Director) stepped down in...more
JW Way Fundamental #16: Don't be a jerk - always take the high road. "Maintain professionalism at all times. Keep emotions under control. Advocating forcefully for the interests of our clients does not require bullying,...more
JW Way Fundamental #4: Walk in your client’s shoes. See the world from their perspective. Empathize by understanding their fears and concerns and showing you care. Ask, “If I were in their shoes, what would I want to know and...more
JW Way Fundamental #26: Show heartfelt appreciation "Recognize positive contributions of others. Regularly extend meaningful acknowledgment and appreciation. Give sincere, authentic praise."...more
JW Way Fundamental #6: Be passionate about the client experience - "Make each client interaction memorable for its warmth, thoughtfulness, and helpfulness. Create wow experiences, Be obsessive about response time and...more
JW Way Fundamental #11: Demonstrate Respect "Treat others with courtesy and dignity. Show respect by listening fully and actively, paying attention to your words and attitude. Give your undivided attention without...more
JW Way Fundamental #18: Speak Constructively - "Address issues in a candid, direct, kind and respectful manner with those involved or affected. Be courageous enough to say what you believe should be said. Ask questions,...more
JW Way Fundamental #11: Demonstrate Respect - "Treat others with courtesy and dignity. Show respect by listening fully and actively, paying attention to your words and attitude. Give your undivided attention without...more
These days, it seems that everyone is looking for a quick fix to everything. How do I get clients fast? How can I do business development without being directly involved myself? How can I skip ahead to the final steps? ...more
JW Way Fundamental #10: Communicate to be Understood "Know your audience. Use the language of your audience to write and speak clearly concisely, in away that can be easily understood." The purpose of communicating - whether...more
JW Way Fundamental #10: Communicate to be Understood "Know your audience. Use the language of your audience to write and speak clearly concisely, in away that can be easily understood."...more
JW Way Fundamental #5: Listen Fully - "Listening is more than simply not speaking. Give others your undivided attention. Set aside your own judgments and preconceived notions. Listen with focus. Most importantly, listen to...more
JW Way Fundamental #7: Honor your commitments. "Do what you say you are going to do when you say you are going to do it. If a commitment can’t be fulfilled, tell others early and agree on a new commitment."...more