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Want to use a positioning cheat code? Try "early bird" thought leadership.
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Working in insurance coverage and dispute resolution, my clients are almost always repeat business. My friendly competitors are all highly skilled service providers who meet high performance standards over and over again. ...more
We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more
The phone is ringing, emails are blazing in—your marketing agency is doing its job. So why isn’t your caseload growing? The intake process is a make-or-break moment in the client journey. This is where your firm needs to...more
Now more than ever, law firms of all sizes are laser-focused on generating new business. While client acquisition is vital, sustainable growth also comes from within. Think stronger relationships, better service, and deeper...more
Several colleagues were recently interviewing for a role as the head of Practice Group Management at a law firm. Some came from firms that I would describe as having empowered their practice group leaders—firms that were, in...more
Your law firm’s homepage is like a handshake — it sets the tone for every subsequent interaction. Visitors decide in seconds if they trust your firm enough to take the next step. Great news: you can create a powerful homepage...more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
As law firms move further into the digital age, CRM (Client Relationship Management) systems have emerged as critical tools in the marketing and business development (BD) toolkit....more
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
Sales is now an established function at law firms, continuing to gain ground as more and more client-facing professionals come on board to help firms grow faster and smarter, acquire new clients, and build deeper...more
The holidays are almost here—but there’s still time to share a message of good cheer with your audience! Here are some best practices—and some pre-written messages—in case your workshop is running a bit behind schedule this...more
In the current landscape of heightened customer expectations and fierce industry competition, law firms find themselves needing to exceed traditional service delivery norms. The need to go above and beyond in meeting client...more
In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more
Reporting from the Virginia State Bar’s Office of Bar Counsel shows consistency yet again in the overall number of complaints made against lawyers and the corresponding levels of discipline....more
Troutman Pepper’s Client Care team regularly coaches our attorneys on strengthening client relationships as a strategy to grow their business. Our coaching emphasizes that successful business development prioritizes building...more
Take a quick look in my garage and you will see boxes filled with tools. At first glance, many of them appear to be doubles of the same tool. You may ask, ‘why so many of the same tools?’ I would answer, ‘take a closer...more
Digital marketing is any online channel used to market a good or service. In today’s world, digitally mature companies with a strategy are eight times more likely to gain market share....more
Transgender and nonbinary individuals are often among the most marginalized communities we serve as pro bono lawyers. In the US and abroad, transgender and nonbinary people have faced a history of discrimination in employment...more
Reporting from the Virginia State Bar’s Office of Bar Counsel indicates general consistency in the overall number of complaints made against lawyers and the corresponding levels of discipline....more
Studies in the legal market consistently show that most client team “programs” are not doing well and that many firms do not even have a focus on key clients. Here are some quick bullet points to… Originally published...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
In our COVID-19 Recovery Playbook, we provided our thinking for firm leadership on how to manage through the current crisis. In this four-part continuation of that work, we examine where and how the industry may be shaped by...more
Amid the chaos and noise of the current Covid-19 crisis, one truth is ringing clear: law firms and attorneys have the opportunity to be heroes for their clients by helping them to make sound and informed business decisions...more
Sometimes we spend an enormous amount of time working on new logos, websites, and letterhead....more
Legal Project Management (LPM) is an essential skill for lawyers and other legal professionals. It can help ensure greater client satisfaction, more profitable matters and more satisfying work. This workshop provides a...more