Want to use a positioning cheat code? Try "early bird" thought leadership.
Thought leadership boils down to just these two words
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Industry jargon is your clients' and referral sources' love language
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Consider angles when mapping out your thought leadership strategy, not just topics
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There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why the key to a successful thought leadership program is showing up and consistently producing content. About Wayne Pollock/the Law Firm...more
Your special sauce consists of more than the knowledge and wisdom you will display in your thought-leadership marketing and business development content....more
Make thought-leadership marketing and business development content a catalyst for your law firm’s cross-selling efforts....more