How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Here are four ways to convert webinars into articles people will actually read
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Market Dynamics Are Changing In-House Relationships with Law Firms - A quiet revolution is taking place in outside counsel management: general counsel (GCs) are turning away from the traditional elite law firms — bastions...more
It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more
If you’re connected to me on LinkedIn, you know that one of my favorite places to find thoughtful content about doing business in the modern world is Harvard Business Review. Not only do they offer articles that make me think...more
Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more
Celebrating leading female voices during Women’s History Month and beyond, we caught up with a brilliant group of women in professional services marketing and business development to hear how they have built successful...more
From the LISI archives: Watch Robyn Addis (LISI COO/CMBDO) chat with her friend and former colleague, Melissa Prince. Melissa is Chief Client Value and Innovation Officer at Ballard Spahr LLP. In this episode of NVTD, Robyn...more
In this episode of the Legal Marketing 2.0 podcast, Guy Is joined by Lloyd Johnson. Lloyd is the visionary and CEO of Chief Legal Executive LLC. He also founded the Black In-House Counsel. Lloyd continued his work into...more
Strategies and best practices to contain costs, maximize efficiencies and leverage innovation to collaborate across teams - Goodwin, in conjunction with the Northeast chapter of the Association of Corporate Counsel (ACC),...more
In modern corporate legal departments, what are the key Legal Operations workflows to automate in order to succeed? Workflows are the most fundamental components of how any organization operates. That’s certainly true of...more
In this episode of On Record PR, we go on the record with Molly Miller, the Chief Content Officer for ALM Media LLC. Molly leads the Global Newsroom at ALM, where she has worked for the last eight years, starting as the...more
Recently, an impressive group of thought leaders gathered at a meeting of the Raleigh, North Carolina chapter of the Legal Marketing Association to offer their insights at the monthly program titled “Talk is Cheap: How Law...more
Today we share our conversation with Evan Parker, a Ph.D. statistics expert and founder of Parker Analytics. Evan is ushering in a new era of data-driven decision-making for law firms by working with them to collect, assess,...more
In early March 1955, a young African-American woman refused to give up her seat to a white passenger on a Montgomery, Alabama, city bus. Her name was not Rosa Parks. Rosa refused to give up her seat later that same...more
In a previous interview, Michelle P. Wimes, Esq., the Director of Professional Development & Inclusion at Ogletree Deakins, identified challenges that diversity initiatives face and how to overcome them. Here, she describes...more