How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Here are four ways to convert webinars into articles people will actually read
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
Law firms have a leadership crisis. Not a shortage of managing partners or practice group heads, but a fundamental inability to develop actual leaders from within their ranks. The traditional model of promoting the best...more
Let me tell you a truth that will make every partner at your firm uncomfortable: if you don't have a book of business, you don't have a career. You have a job. And jobs disappear. I've watched brilliant lawyers get shown the...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
Having a plentiful number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to...more
The legal profession is experiencing a quiet revolution, and most law firms are completely unprepared for what's coming. While Big Law partners obsess over billable hours and corner offices, a new generation of lawyers is...more
The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
Being a good communicator is central to being a good lawyer. Last month, I sat in on a fireside chat between President Obama and the president of my alma mater, Hamilton College. As someone widely regarded as one of the most...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a...more
Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and...more
I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more
Own Your Practice, Own Your Success - Ready to launch your own law firm? Join our free, three-session course, break free and build the law firm you’ve always wanted. The Way to Your Own Law Firm - You became a lawyer to...more
The title esquire sometimes appears after a lawyer’s name, usually abbreviated as “Esq.” But what does esquire mean? The Esq. meaning is a bit convoluted. In the U.S., the esquire title is generally reserved for lawyers....more
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
Join Robins Kaplan for this year’s Trial Advocacy Seminar, ‘Rule of Law,’ where we will gather to discuss the pivotal role of law in society. This event will explore how the Rule of Law serves as the foundation for justice,...more
There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients. It’s not unusual for attorneys in certain legal practices...more
Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
Morrison Foerster lawyers successfully helped a pro bono client secure refugee status in Japan. This outcome was the result of a partnership with SoftBank, which suggested in 2021 that the firm join its in-house lawyers in...more
All Nelson Mullins Alumni are invited to join Chris Osborn, Esq., and Michael Kahn for part two of our Ethics CLE Series focused on lawyers remaining ethical while practicing law. In part one, we explored the frustrations and...more
In today’s ever-evolving legal landscape, maintaining strong client relationships is more crucial than ever. Clients expect not only legal expertise but also personalized service, empathy, and a deep understanding of their...more