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Law Practice Management Law Firm Partners Thought Leadership

Copo Strategies + Law Firm Editorial Service

Are you using thought leadership as "after hours" client advocacy?

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the benefits of lawyers using thought leadership as "after hours" client advocacy. == Learn more about Wayne Pollock:...more

Copo Strategies + Law Firm Editorial Service

Consider angles when mapping out your thought leadership strategy, not just topics

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers, when mapping out their thought leadership strategy, should focus on the angles they take in their thought...more

Copo Strategies + Law Firm Editorial Service

Eight reasons attorneys should be “on the record” about topics other attorneys are already covering

It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more

Society54

Billable Mindset, Strategic Blindspot: Why MBD Must Start Thinking Like Lawyers to Drive Change

Society54 on

Lawyers are trained to build cases. They think in precedent, construct arguments, track hours, and quantify value through output. In contrast, Marketing and Business Development (MBD) professionals often operate on intuition,...more

Copo Strategies + Law Firm Editorial Service

The lesson 2,886 newspapers can teach law firms about thought leadership

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains what the demise of 2,886 newspapers since 2005 can teach law firms about their own thought leadership efforts. For more...more

Copo Strategies + Law Firm Editorial Service

Six reasons to avoid pop culture references in your thought leadership content

I appreciate the lengths some attorneys are wiling to go to inject creativity into their thought leadership to make it more enjoyable for their audiences to consume. Referencing pop culture or using trendy slang words is a...more

Copo Strategies + Law Firm Editorial Service

Five topic areas for thought leadership hiding in your law firm’s awards submissions

Mine your law firm’s awards submissions for thought leadership topic gold- Many law firms spend obscene amounts of time, energy, and money each year crafting awards submissions for Chambers, Legal 500, Law360, ALM/Law.com,...more

Copo Strategies + Law Firm Editorial Service

Want your thought leadership articles to be read? Spend more time on THIS

If you’re not nailing the introductions to your thought leadership articles, good luck getting your audience to stay long enough to skim, let alone read, your articles - Far too many professionals, including attorneys,...more

Baker Donelson

Baker's Dozen: What Does Leaving a Legacy Mean to You?

Baker Donelson on

What does it mean to leave a legacy? For some, it’s about mentorship and creating opportunities for those who follow. For others, it’s about building relationships, shaping a culture of inclusion, or making a lasting impact...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Sid Fohrman, Partner at Paul Hastings

An interview with Sid Fohrman, Partner at Paul Hastings by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

This is the smartest $250 you’ll ever invest in your marketing

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how attorneys, and all professional services providers for that matter, can instantly elevate their personal brand in...more

Kilpatrick

7 Key Takeaways | Dynamic Thinking for an Interpersonal Edge Roundtable Discussion Series for Legal and Business Professionals |...

Kilpatrick on

On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more

Copo Strategies + Law Firm Editorial Service

The BIG mistake plaintiffs' firms often make when talking to their referral sources

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources. + Learn more about Wayne...more

IR Global

Your $400,000 Minute: Mastering the True Value of Time

IR Global on

In a world where time is the one resource we can’t reclaim, understanding its true value is transformative. Imagine this: your time is worth $400,000 per minute. What would change in your life if you adopted this mindset?...more

IR Global

3 Key Steps to Creating a Champion’s Mindset

IR Global on

Every outstanding attorney I work with (and believe me, they are all outstanding attorneys) is challenged by one basic thing: their mindset. That’s the value of a coach; I don’t get bogged down in the story my clients tell...more

Copo Strategies + Law Firm Editorial Service

Avoid these 4 mistakes when making your 2025 predictions

Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more

Copo Strategies + Law Firm Editorial Service

Want to outflank your competitors? This is the two-part series you should be publishing in December.

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more

Jaburg Wilk

Greatness is in the Agency of Others – Empower Success

Jaburg Wilk on

True greatness is based on our ability to unleash the potential of those around us. To do this you have to shift your focus from personal accomplishments to enabling others’ success. If you do so, your actions will have an...more

Copo Strategies + Law Firm Editorial Service

Consider a business development-led approach to your firm’s thought leadership

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Hsu Untied (by Richard Hsu)

Hsu Untied interview with Jake Bernstein, Partner at K&L Gates

An interview with Jake Bernstein, Partner at K&L Gates by Richard Hsu...more

Copo Strategies + Law Firm Editorial Service

In today's era of AI content, credible content is authoritative content

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why, in today's era of AI-generated content, credible thought leadership content is authoritative thought leadership...more

Copo Strategies + Law Firm Editorial Service

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Copo Strategies + Law Firm Editorial Service

Do this to prevent opposing counsel from using your thought leadership against your clients

There’s a ridiculously simple technique attorneys can employ to prevent opposing counsel from using their thought leadership in court papers against their clients. It’s not unusual for attorneys in certain legal practices...more

Jaburg Wilk

Sometimes Those Who Don’t Speak Have the Most To Say

Jaburg Wilk on

Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more

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