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Want to use a positioning cheat code? Try "early bird" thought leadership.
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Consider angles when mapping out your thought leadership strategy, not just topics
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Silicon Valley thinks it knows how to fix law. Tech founders pitch me their vision weekly: AI-powered law firms where bots negotiate with bots, where marketing algorithms feed cases directly into language models, where human...more
Your associates are using ChatGPT. Right now. While you're reading this. According to Pew Research data from June 2025, 34% of U.S. adults have used ChatGPT, double the rate from 2023. Among adults under 30, that number jumps...more
What could you do for your clients if you sliced away a quarter or more of your current day-to-day tasks? A landmark McKinsey study estimated that simply by using existing technology, attorneys could automate roughly 23% (and...more
Calling All Legal AI Enthusiasts - You are cordially invited to Join The Association of Certified E-Discovery Specialists (ACEDS) NY Metro Chapter on September 18, 2025 for a Roundtable Discussion featuring...more
Join the movement of forward-thinking firms embracing AI the right way. WHERE LEGAL INNOVATION MEETS REAL IA STRATEGY - Join top legal professionals, AI innovators, and operations experts for a 2-day live experience...more
We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more
In today's rapidly evolving legal landscape, every generation brings something invaluable to the table. For those just starting out, it's about embracing challenges, asking questions, and building a reputation rooted in...more
Abstract - This article examines the problem of fabricated or hallucinated citations in legal briefs, focusing on the recent federal decision in Johnson v. Dunn as a case study. That decision highlights the risks when lawyers...more
Law firms are getting AI adoption backwards. While managing partners draft elaborate policies about which tools lawyers can use and when, associates are already running client documents through ChatGPT on their phones. The...more
Law firms love to talk about developing judgment in their associates. Partners wax poetic about how grinding through document review and drafting routine motions builds the elusive quality that separates good lawyers from...more
Modern Pressures, Measured Responses: A Candid Conversation Between GCs and Law Firm Leaders - The ground beneath the legal industry is shifting, and leaders are feeling it in real time. From the unpredictable pace of AI...more
Walk the halls of any legal tech conference today and you'll trip over dozens of AI startups promising to revolutionize law practice. Each booth features the same pitch: "We're ChatGPT, but for lawyers!" The valuations are...more
As generative AI in the legal industry rapidly evolves, law firms are feeling pressure to adopt, but also significant hesitation. From partners to associates and administrative staff, legal professionals are still expressing...more
For many legal departments, the journey to implementing a Contract Lifecycle Management (CLM) system is complex and resource intensive. But what if the next leap in contracts efficiency doesn’t require ripping out what you’ve...more
Most of the headlines about AI misuse in legal filings involve non-existent cases hallucinated by AI systems used in brief writing without cite checking. Attorneys relying on generative AI systems have been sanctioned after...more
AI just took a major step forward, and lawyers need to be paying attention. In this episode, I break down the launch of new AI browsers from ChatGPT and Perplexity. These tools are designed to act on your behalf, reading...more
AI is no longer a distant concept for law firms. It's here -- and it has the potential to transform how we deliver for clients with greater accuracy and efficiency. Yet, many law firms remain hesitant to act. That is not...more
Every day, lawyers and judges the world over are asking ChatGPT and other AI tools to help them reason through complex ethical dilemmas, draft arguments, and make strategic decisions....more
Digital strategy expert Leslie Richards joins Gina Rubel to explore the seismic shift brought on by zero-click searches and AI-generated summaries. They break down how law firms can still rise to the top without traditional...more
What is ambient AI, and why does it matter to lawyers, law firms, and legal marketing and business development professionals? In this episode of Legal Marketing Minutes, I define ambient AI in clear terms and explain how...more
If you’re reading legal briefs late at night because administrative tasks consumed your day, you’re not alone. But you don’t have to accept this as the inevitable cost of managing a small law firm...more
Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more
Lawyers are getting sanctioned for AI-generated fiction masquerading as legal research. The most infamous case, Mata v. Avianca in New York federal court, saw attorneys submit a brief containing six completely fictional...more
At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more
This CLE webinar will guide counsel on navigating the challenges when using AI in the practice of law. The panel will address ethical issues and privacy and security considerations. The panel will also offer best practices...more