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These are the six ways thought leadership will support your firm's strategic plan
Building Your Future at Holland & Knight: Willie Phillips' Transition from Public Sector to Partner
Want to use a positioning cheat code? Try "early bird" thought leadership.
Thought leadership boils down to just these two words
Lawyers Beware: There Could Be Serious Ethics Issues With The New AI Browsers
How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
What Is Ambient AI and Why Does It Matter to Lawyers & Legal Professionals?
Here are four ways to convert webinars into articles people will actually read
6 Takeaways | From Tension to Teamwork: Real Strategies for Legal Collaboration
Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Silicon Valley thinks it knows how to fix law. Tech founders pitch me their vision weekly: AI-powered law firms where bots negotiate with bots, where marketing algorithms feed cases directly into language models, where human...more
Join the movement of forward-thinking firms embracing AI the right way. WHERE LEGAL INNOVATION MEETS REAL IA STRATEGY - Join top legal professionals, AI innovators, and operations experts for a 2-day live experience...more
We have been noticing a couple of emerging trends here at The Modern Firm. First, we have noticed our clients have begun to get “referrals” from AI models like ChatGPT, Perplexity, Microsoft CoPilot, and Google’s Search...more
Selling to law firms isn’t just about pitching your product or service—it’s about demonstrating value. With so many offers—new technologies, software, and services—coming their way on a daily basis, most firms struggle...more
AI just took a major step forward, and lawyers need to be paying attention. In this episode, I break down the launch of new AI browsers from ChatGPT and Perplexity. These tools are designed to act on your behalf, reading...more
AI is no longer a distant concept for law firms. It's here -- and it has the potential to transform how we deliver for clients with greater accuracy and efficiency. Yet, many law firms remain hesitant to act. That is not...more
Most great attorneys didn’t get where they are alone. While the best attorneys are no doubt talented and deserving, most of them become so because they have a strong support network, hard at work in the background. And...more
If you’re reading legal briefs late at night because administrative tasks consumed your day, you’re not alone. But you don’t have to accept this as the inevitable cost of managing a small law firm...more
Orrick’s Zac Padgett sat down with lawyer-turned-consultant R.C. Rondero De Mosier to discuss GenAI adoption in the legal field and how lawyers can unlock the value of it. Learn about: Aligning incentives to drive AI...more
At the ALA National Conference in Nashville, a timely panel brought together operational leaders to explore the evolving expectations of law firm clients. The session, titled “Evolving Client Expectations,” featured senior...more
What is your firm known for? If a prospective client asked what truly sets you apart from your competitors, how confidently—and convincingly—could you answer? Most law firms struggle to articulate meaningful differentiation....more
Your corporate law firm’s website dominates Google for relevant terms like “securities litigation attorney,” but when a General Counsel asks AI for whistleblower guidance, your decades of expertise might as well be invisible....more
Your law firm likely aspires to be considered the leading authority in your practice area. The challenge is that with so many people competing for this recognition, it can take time to stand out from the crowd. ...more
The legal profession is experiencing a quiet revolution, and most law firms are completely unprepared for what's coming. While Big Law partners obsess over billable hours and corner offices, a new generation of lawyers is...more
Law firms, accounting firms, and consulting firms are embracing AI to improve efficiency, deliver insight, and stay competitive. But without intentional governance, compliance, and policy frameworks, these innovations can...more
The legal profession is stuck in the past. Most law firms still operate like they did fifty years ago. Senior lawyers assign tasks. Junior lawyers do the tasks. This is the old way....more
Your law firm’s homepage is like a handshake — it sets the tone for every subsequent interaction. Visitors decide in seconds if they trust your firm enough to take the next step. Great news: you can create a powerful homepage...more
In today's rapidly evolving legal landscape, artificial intelligence is democratizing execution across the profession. As routine tasks become automated, the qualities that differentiate exceptional legal professionals are...more
As law firms adjust to a more uncertain economic climate, one thing is clear: the pressure to do more with less is no longer temporary, it’s becoming the norm. With corporate clients tightening budgets, M&A activity slowing,...more
Plugins are like accessories—and Coco Chanel said it best: “Before you leave the house, look in the mirror and remove one accessory.” Your website will work best with simplicity and intentionality. We love plugins because...more
Last week, I had the opportunity to spend time with Cain Elliott, Chief Legal Futurist at Filevine. Our conversation was both inspiring and jarring. He walked into the room and asked a question that every law firm, lawyer,...more
Disruption is not on the horizon. It is already here. From generative AI and automation to shifting client expectations and the commodification of legal knowledge, the legal industry is undergoing rapid transformation. This...more
For decades, law firm financial models have been built on a simple premise: people doing lots of work. The industry has functioned on the billable hour, where time is directly equated with money. It has become a universal...more
The legal profession is standing at the edge of a radical transformation. Technology, shifting client expectations, new business models, and the accelerating pace of change are exposing a critical question: Will your law firm...more
In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success. The legal industry has witnessed significant shifts since our last deep dive...more