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Want to use a positioning cheat code? Try "early bird" thought leadership.
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Industry jargon is your clients' and referral sources' love language
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Consider angles when mapping out your thought leadership strategy, not just topics
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The lesson 2,886 newspapers can teach law firms about thought leadership
Law firms are under immense pressure to deliver more value to clients, optimize internal operations, and reduce overhead—without compromising quality or compliance. To meet these demands, many firms are embracing the...more
For decades, law firms have organized themselves into practice groups or fully specialized firms to marshal resources and expertise, increase efficiency, and develop strong relationships with companies in specific industries...more
The pandemic caused a wave of disruption throughout the legal system in 2020, and the ricocheting effects are still felt today. Initially, there was a substantial backlog of cases causing court dates to be continually pushed...more
The understandable recent media spotlight on Artificial Intelligence transforming the practice of law (e.g., The New York Times’s noting Goldman Sachs’ estimate that 44 percent of legal work could be automated) has obscured a...more
For years, general counsel have weighed the pros and cons of doing a task internally versus sending the work to outside counsel – this is not a new dichotomy. What is newer, however, is the proliferation of technology...more
The COVID-19 pandemic has sparked many changes in the way businesses operate across every industry. Legal is no exception. Many legal departments have started to focus more on how to utilize new technology and providers that...more
In his article, Five Reasons a One-Stop E-Discovery Shop is a Win for Clients, Mr. Geoffrey Vance—an extremely knowledgeable and experienced litigator and e-discovery attorney—makes the case for why law firms should bring all...more
There are two ways lawyers can satisfy their ethical duty of technology competence. One way is by learning about technology and becoming more proficient in the use of legal tech tools. The other is by working in association...more
Legal software maker CLIO surveyed thousands of law firm clients in its Legal Technology: Future Horizons survey. One question asked the clients what was most important to them when choosing a law firm. The majority cited...more