How to Rank in the Age of AI Search: On Record PR
Six ways your thought leadership can help you land speaking opportunities
CMO Series Live Special: The AI Revolution and What it Means for CMOs
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Here are four ways to convert webinars into articles people will actually read
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Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
Litigation Communications Strategies for High-Stakes Cases: On Record PR
Consider angles when mapping out your thought leadership strategy, not just topics
Early Returns Podcast - Oliver Roberts: AI and the Law, and an Education
Here are 4 under-the-radar sources of thought leadership inspiration at conferences
What Law Firm Clients Really Want: Relationships, Reputation, and Responsiveness - On Record PR
The lesson 2,886 newspapers can teach law firms about thought leadership
Redefining Value: What Today’s Legal Buyers Want - On Record PR
There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
When DE&I Are Under Attack: On Record PR
When Law Firms Become Political Targets: On Record PR
This is what makes timely thought leadership so magical
I had coffee with a managing partner last week who made an observation that stuck with me. He said he could predict which attorneys in his firm would become rainmakers by watching how they treated the receptionist, the...more
In an era where relationships drive business, law firms are increasingly recognizing the strategic value of alumni programs, not just as a goodwill gesture, but as a powerful engine for growth, brand loyalty, and revenue...more
With recent shifts in trade policies and tariffs, lawyers are increasingly called upon to navigate complex geopolitical landscapes. We’ve long recognized that today’s legal advisors must act as business partners to their...more
As an attorney, I often focus on the immediate task at hand – reviewing the revised document from opposing counsel, the brief due next week, the client meeting tomorrow, or the upcoming deposition. Over time I’ve learned that...more
Here's the uncomfortable truth: If 90% of your clients come from referrals, you don't own your reputation. Other people do. You're building their influence while staying completely dependent on their goodwill....more
It’s tempting for attorneys to think they need not cover, through thought leadership, legal, business, or geopolitical developments other attorneys are covering. But if they don’t, they’re missing out on eight key benefits to...more
In the competitive legal industry landscape, attorneys often must go beyond providing excellent legal services to thrive. Business development coaching has emerged as a pivotal tool for attorneys aiming to enhance their...more
On January 9, 2025, Joe Dowdy (Raleigh Partner) and Colleen Bear (Senior Manager Talent Management and Coach) hosted the first of Kilpatrick’s monthly virtual roundtable discussions with in-house counsel to develop strategies...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the one mistake plaintiffs' firms consistently make when engaging with their referral sources. + Learn more about Wayne...more
Nearly anyone can mediate, but too many professionals wait until the end of their legal practice to pursue a career in alternative dispute resolution (ADR) when they can really start right now. You don’t necessarily need...more
As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content....more
The people you associate with help determine your future. They matter when people think of you, so choosing wisely is important. Depending on your position, you may or may not be able to choose co-workers, but you can choose...more
Thought leadership content focused on your predictions for the New Year can be highly effective at positioning you favorably in the eyes of your target audience — if you avoid making these four mistakes when you create it. ...more
Maintaining optimism isn’t just about wearing rose-colored glasses. It’s about you recognizing opportunities where others see obstacles. This mindset allows you to think strategically, thereby inspiring your team and...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the two-part blog post, client alert, or bylined article lawyers should be publishing every December to reinforce to their...more
An interview with Victoria Smith, Partner at Squire Patton Boggs by Richard Hsu...more
Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more
You grow or stay stagnant. My point is that you either are taking action to improve yourself and your business or you are not. This is like being all talk and taking no action or being fully engaged. Action matters and there...more
The landscape of networking has shifted significantly in recent years, driven in large part by the pandemic. This period has accelerated changes that were already underway, such as the rise of virtual meetings, remote work,...more
An interview with Sandy Haberny, Partner at Quinn Emanuel by Richard Hsu...more
Whether you’re confident in your social media skills or still think it’s something “the kids use,” social media can give your networking efforts a significant boost. Social media is just one tactic in your toolbelt, and how...more
An interview with Ali Alemozafar, Partner at Wilson Sonsini by Richard Hsu...more
Thought leadership is a marketing and business development asset whose value compounds over time by growing your network, supporting your business development efforts, and building trust with your audience....more
Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference. Thought leadership is a Swiss Army knife for attorneys and their law firms. It’s a marketing and...more