Thought leadership boils down to just these two words
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Industry jargon is your clients' and referral sources' love language
Are you using thought leadership as "after hours" client advocacy?
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Consider angles when mapping out your thought leadership strategy, not just topics
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Here are 4 under-the-radar sources of thought leadership inspiration at conferences
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The lesson 2,886 newspapers can teach law firms about thought leadership
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There Is No Right Path
You're going to want your thought leadership to pack this 1-2-3 punch if you want it to be read
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In today’s rapidly evolving legal landscape, staying ahead of client expectations and industry trends is more critical than ever. A Client Advisory Board (CAB) offers law firms a powerful way to foster meaningful engagement...more
With recent shifts in trade policies and tariffs, lawyers are increasingly called upon to navigate complex geopolitical landscapes. We’ve long recognized that today’s legal advisors must act as business partners to their...more
To thrive, law firms continually need to add new clients that can grow over time to become strategic accounts. In addition, new or revised firm strategies require a law firm to re-thinking what the client base should be...more
A new year presents a valuable opportunity to strengthen client relationships and ensure alignment with their evolving needs. As a trusted advisor, it’s essential to proactively engage with clients to understand their goals,...more
Let’s face it: in today’s market, being an excellent lawyer isn’t enough. Your clients aren’t just seeking legal acumen – they’re craving an experience that makes them feel understood, valued, and supported throughout their...more
TransPerfect Legal's Antitrust Practice Group hosted its fifth annual Antitrust Clearance and Merger Enforcement Conference in 2024. The panel featured key insights from Katherine Reilly, Senior Lead Counsel at Vistra Corp.;...more
The landscape of networking has shifted significantly in recent years, driven in large part by the pandemic. This period has accelerated changes that were already underway, such as the rise of virtual meetings, remote work,...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how lawyers can take their relationships with their clients and referral sources to another level by co-authoring thought...more
On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more
What difference does a decade make? In the legal industry, which has often been voted ‘Most Resistant to Change,’ a lot and not much all at once. Ten years ago – almost to the day – I wrote a blog titled Law Firm Client...more
In this new issue of Insights, dedicated to the integration of new partners in legal organizations, we will look at the many benefits of successfully integrating new partners, but also the many risks incurred by an...more
In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet,...more
As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage....more
The start of a new year can be a time when you tend to take stock of where you are in your career, where you want to be, and what you want to accomplish. But too often and pretty soon after setting your goals, you find...more
These are words every lawyer planning prospective and existing client visits needs to take under advisement. Busy lawyers tend to run from meeting to meeting, many ‘winging it’ when it comes to building relationships to win...more
It may be tempting to take a do-it-yourself approach to law firm marketing, but hidden costs abound that can cost you significantly in time, money and effectiveness. Consider the math. In an analysis of hourly billing...more